Zero Marketing Skills Required

Why & what for?

• More leads & reach – for locally/regionally oriented SMEs with easy-digital.marketing (EDM)
• Live reporting Google Analytics, Google Ads, Meta and EDM in one place
• Clean tracking – setup & maintenance of Google Tag Manager and Google Analytics (GA4).
• EDM runs on whitelist publishers (selected top news websites), 70% advertising visibility guaranteed.
• Quick to get started – HTML5 templates for banners/ads; existing videos can be played.

How it works

• Define goals & regions (ZIP/Canton, leads/appointments/sales).
• Set up tracking cleanly: GTM container & GA4 events/conversions; linking with Google Ads & EDM.
• Go-Live: Start campaigns in Google Ads, Social Media and EDM.
• Optimize & report: Live dashboard, clear action recommendations.

Our Services

Google Ads (Search, Display, Performance Max, optional YouTube)

• Keyword & structure building, ad texts, location/time targeting
• Conversion goals in GA4, ongoing optimization (bids, search terms, ads)

Social Media Campaign Management (Meta/Instagram, optional LinkedIn/TikTok)

• Target groups by region/interests, lead ads or website leads
• Creatives via HTML5 templates & snippets, retargeting on page visitors

Google Tag Manager (GTM)

• Event/conversion tags (form, clicks, scroll, phone CTA)
• Version control, QA check & consent compatibility

Google Analytics (GA4)

• Property/data stream setup, events & conversions
• Integration with Google Ads and EDM dashboard (shared view of all data)

EDM – Display/Video (Whitelist)

• Delivery on whitelist publishers (top news websites)
• CPM = CHF/EUR 25 → 1,000 impressions per CHF/EUR 25
• Optional: use existing video creatives (no video production)