A person who corresponds to the defined target group and is interested in the desired topic: e.g. "travel" or "cars" or "design" and is located in the defined target region, e.g. Berlin or Switzerland or the USA, leisurely reads an online magazine or a daily newspaper online.
Within milliseconds, free banner advertising spaces are sold in the background by the publisher of the online newspaper to the highest bidder via an automated auction (real-time bidding, RTB). EASY DIGITAL MARKETING uses data and algorithms to check these bids and, if they match the target group + destination + topic, to buy the advertising space at the best possible auction and, if the deal is successful, to deliver the banner to the desired target person via the online newspaper. And all within milliseconds.
Easy Digital Marketing
brings professional online advertising accessible and affordable for everyone.
Professional online advertising is hardly impossible without programmatic advertising: precise targeting, large reach, effective budget control, automated real-time optimisation and measurability are just some of the advantages over Google Display or social media advertising. The crux: access to this is reserved for media agencies or advertisers with very large media budgets and corresponding ad operations technology.
Easy Digital Marketing enables every company to advertise professionally online: locally, regionally, nationally or globally. Without media know-how, without a media agency, without additional costs.
Easy Digital Marketing
Programmatic digital advertising
100% transparency 70% visibility 0% spread loss
ADVERTISE LIKE A PRO - WITHOUT AN AGENCY
Because we love the story of David vs. Goliath, we have developed this revolutionary Programmatic Advertising software solution for everyone.
EASY DIGITAL MARKETING is revolutionary because it combines all the work processes of a media agency as well as fully automated interfaces to all programmatic and real-time bidding systems - only media professionals have access to them - in a single software. And now every company can realise professional online advertising, easily and affordably.
EASY DIGITAL MARKETING is based on 15 years of professional media and ad operations know-how. Our standards have convinced even the best media professionals and our clients are impressed by the results.
premium publisher & top placements
70% visibility guaranteed
100% transparency incl. publisher list
local, regional, national, global
CI/CD compliant, custom HTML5
Brand-safe: Whitelist, Blacklist, DoubleVerify
no costs for AdOps & Ad-Serving
Click Tracking, UTM Extension
EASY DIGITAL MARKETING provides access to premium placements on premium websites: regional, national, worldwide.
Easy is the key
With EASY DIGITAL MARKETING, a local, regional or national Programmatic campaign can be created in just a few minutes.
Select banner template: Enter text, upload photo/video
Enter link to target page
Check banner in preview and start campaign
HTML5 banner included
This saves money. For smaller advertisers, even 1 HTML5 banner is a financial feat, while larger advertisers produce several hundred per year, which means an immense time and financial effort. We have the perfect solution for both. Smaller advertisers use our free templates and customize them directly in EASY DIGITAL MARKETING. Larger advertisers deposit their own CI/CD-compliant templates once, which can be selected for new campaigns and individually adapted at any time without technical know-how and effort.
WHITE LIST
One of the many benefits of our software solution is the so-called whitelist. The client defines one or more lists of websites (publishers) on which the banners must appear. These lists can be individually assigned to the respective campaigns in the settings. The whitelist is mainly used for brand awareness campaigns, as the quality of the publishers should ensure a positive image transfer.
TRANSPARENCY & VISIBILITY
EASY DIGITAL MARKETING guarantees 70% visibility (IAB standard is 50%) and 100% transparency in reporting down to publisher level - that is unique. In the dashboard you can see the development of your campaign live: In which region were the banners displayed and clicked on how often on which websites? And how much remaining budget is still available. In the background, the algorithms automatically optimize the campaign up to 150 times per minute during the entire runtime.
1 Price - all inclusive
Fairness and transparency are our top priority. There are no further fees - unless you would like to have your own banner templates programmed (only available in the Advanced Package), these cost CHF/EUR 1500 once. The minimum booking period is 3 months and the recommended minimum budget per campaign is CHF/EUR 500 per month to achieve a relevant share-of-voice.
STARTER
20.000 impressions
CHF/EUR 500per month
KPI :
premium publisher & top placements
70% visibility (guaranteed)
brand-safe: blacklist, DoubleVerify
GDPR, DSGVO, rDSG compliant
100% transparent reporting incl. publisher list
Targeting:
Gender, age, language
Country, regions, city, radius
Interests, e.g. travel, car, design, etc.
Browser, device
Whitelist
Audience list (Third Party)
BANNER HTML 5 :
Free banner templates, customisable
No programming costs
No costs for advertising/ad placement
Click-Track & UTM extension
book STARTER
no credit card required
STANDARD
60.000 impressions
CHF/EUR 1500 per month
KPI :
premium publisher & top placements
70% visibility (guaranteed)
brand-safe: blacklist, DoubleVerify
GDPR, DSGVO, rDSG compliant
100% transparent reporting incl. publisher list
Targeting :
Gender, age, language
Country, regions, city, radius
Interests, e.g. travel, car, design, etc.
Browser, device
Whitelist
Audience list (Third Party)
BANNER HTML 5 :
Free banner templates, customisable
No programming costs
No costs for advertising/ad placement
Click-Track & UTM extension
own CI/CD-compliant banner templates (1500.- per set with 4 formats)
book STANDARD
no credit card required
ADVANCED
180.000 impressions
CHF/EUR 4500 per month
KPI :
premium publisher & top placements
70% visibility (guaranteed)
brand-safe: blacklist, DoubleVerify
GDPR, DSGVO, rDSG compliant
100% transparent reporting incl. publisher list
Targeting :
Gender, age, language
Country, regions, city, radius
Interests, e.g. travel, car, design, etc.
Browser, device
Whitelist
Audience list (Third Party)
BANNER HTML 5 :
Free banner templates, customisable
No programming costs
No costs for advertising/ad placement
Click-Track & UTM extension
own CI/CD-compliant banner templates (1500.- per set with 4 formats)
For agencies or companies with branches/locations, we offer the account manager with special campaign management and many other premium features, such as extended targeting with 3rd party audiences, own publisher whitelists (branding/awareness), re-marketing based on customer data, the possibility of individual advertising cost subsidies, bulk campaigns and much more.
Here you will find the answers to frequently asked questions:
EDM is a software solution for Programmatic Buying with Google Display & Video 360. The solution enables access to premium websites worldwide. Depending on the target group and targeting, your banner ads will be displayed on millions of websites such as 20Minuten.ch, blick.ch, spiegel.de, krone.at, CNN.com, etc.
Display & Video 360 is a stand-alone integrated tool from Google and combines millions of websites into a single system.
Unlike Facebook and Google Ads, Google Display & Video 360 has a large financial barrier to entry, with a minimum volume of around CHF 50,000 per year.
Anyone (agencies, creative agencies, small and large companies) who wants to implement banner (programmatic) campaigns.
You can buy one of our products and implement as many campaigns as you like in EDM. The costs are CPM-based (CPM = thousand-contact price). The CPM (CPM) is CHF 25 (plus VAT) or EUR 25. You will be invoiced based on your client's headquarters.
EDM guarantees 70% visibility of your ads. This means that your banners are displayed on millions of websites for 70% of the time in the visible area on the web and in the app.
Awareness: Your banners are displayed to the same user a maximum of 8 times per campaign duration (Frequency Capping 8). The campaign is optimised for reach.
Performance: Your banners are shown to the same user as often as possible so that they visit your website. The campaign is optimised for click maximisation (traffic generation).
You can define your campaign budget for a certain period of time. For example, from 01.01. to 28.02.22. This means that your budget is divided evenly between the individual days. The effective budget spent per day can vary between +/-10% per day.
Category is comparable to topics or industries or activities.Example:
You want to sell sports shoes. You can choose "sport shoes" as a category.
You want to sell a car. You can select "car" as the category.
● You want to generate hotel bookings. You can select "travel" as the category.
You can choose one template per campaign and customise the following components:
Title: Here you can add a maximum of 30 characters as a title.
Description: Here you can add a maximum of 90 characters as a description.
Logo: You can upload your logo. Pay attention to the proportion in the preview
Images: You can upload your product images or service photos.
Design changes: You can change the colour of the background and the button.
EDM uses Google Display & Video 360 as an inventory source. EDM simplifies the complete campaign management and gives access to premium advertising space.
You don't need expertise in Programmatic Buying or programming skills for HTML5 banner creation. Within 10 to 15 minutes you can implement your campaigns globally, nationally, regionally or locally.
Targeting refers to the precise addressing of target groups in digital marketing. Here are the most important targeting options:
Language
Category (topics)
Geography
Demographics
EDM Starter = minimum volume: CHF 500 per month, minimum duration: 3 months. The client should use his subscription within 3 months. Standard HTML5 banner without video.
EDM Growth = Minimum volume: CHF 1,500 per month, minimum duration: 3 months. The customer should use his subscription within 3 months. Standard HTML5 banner without or with video.
EDM Advanced = Minimum volume: CHF 4,500 per month, minimum duration: 3 months. The customer should use his subscription within 3 months. Standard HTML5 banner without or with video. 4 Custom HTML5 banners by EDM according to your template
We offer the following formats as default (basic formats):
994 x 250
300 x 600
160 x 600
300 x 250
728 x 90
Your ads will be delivered both in Aps and on the web, depending on the targeting selected (language, category (topics), geography, demographics). Example: If you advertise in Switzerland, your ads will also be displayed on 20 Minuten.ch, blick.ch, nzz.ch, tutti.ch, autoscout.ch, etc.
Impressions are the number of times your banner ad is displayed on a website. One insertion corresponds to one impression. Clicks refer to the click on the advertising banner (ad).
The system supports all major languages in the world. You can activate one language as targeting per campaign.
Here you can select the age group and gender of your target group.
