{"id":3178,"date":"2025-06-21T08:23:07","date_gmt":"2025-06-21T08:23:07","guid":{"rendered":"https:\/\/easy-digital.marketing\/edm-akademie\/?p=3178"},"modified":"2025-06-21T08:37:00","modified_gmt":"2025-06-21T08:37:00","slug":"warum-sehe-ich-in-zurich-plotzlich-italienische-werbung","status":"publish","type":"post","link":"https:\/\/easy-digital.marketing\/edm\/warum-sehe-ich-in-zurich-plotzlich-italienische-werbung\/","title":{"rendered":"Warum sehe ich in Z\u00fcrich pl\u00f6tzlich italienische Werbung?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3178\" class=\"elementor elementor-3178\" data-elementor-settings=\"{&quot;ha_cmc_init_switcher&quot;:&quot;no&quot;}\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"has_ae_slider elementor-element elementor-element-5719d49f e-con-full e-flex ae-bg-gallery-type-default e-con e-parent\" data-id=\"5719d49f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-55d38156 e-grid e-con-boxed ae-bg-gallery-type-default e-con e-child\" data-id=\"55d38156\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-d139ed1 e-con-full e-flex ae-bg-gallery-type-default e-con e-child\" data-id=\"d139ed1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9f3d571 elementor-widget__width-initial case-main-heading elementor-widget elementor-widget-global elementor-global-2749 elementor-widget-heading\" data-id=\"9f3d571\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Warum sehe ich in Z\u00fcrich pl\u00f6tzlich italienische Werbung?<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-33299839 elementor-hidden-widescreen elementor-hidden-desktop elementor-hidden-laptop elementor-widget elementor-widget-image\" data-id=\"33299839\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/easy-digital.marketing\/edm\/wp-content\/uploads\/2025\/06\/Warum-sehe-ich-in-Zurich-plotzlich-italienische-Werbung-1024x683.jpg\" class=\"attachment-large size-large wp-image-3180\" alt=\"\" srcset=\"https:\/\/easy-digital.marketing\/edm\/wp-content\/uploads\/2025\/06\/Warum-sehe-ich-in-Zurich-plotzlich-italienische-Werbung-1024x683.jpg 1024w, https:\/\/easy-digital.marketing\/edm\/wp-content\/uploads\/2025\/06\/Warum-sehe-ich-in-Zurich-plotzlich-italienische-Werbung-300x200.jpg 300w, https:\/\/easy-digital.marketing\/edm\/wp-content\/uploads\/2025\/06\/Warum-sehe-ich-in-Zurich-plotzlich-italienische-Werbung-768x512.jpg 768w, https:\/\/easy-digital.marketing\/edm\/wp-content\/uploads\/2025\/06\/Warum-sehe-ich-in-Zurich-plotzlich-italienische-Werbung-1536x1024.jpg 1536w, https:\/\/easy-digital.marketing\/edm\/wp-content\/uploads\/2025\/06\/Warum-sehe-ich-in-Zurich-plotzlich-italienische-Werbung-2048x1365.jpg 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-24210273 elementor-widget elementor-widget-text-editor\" data-id=\"24210273\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tDas Problem ist nicht die Technik. Es ist die Planung. Wir erkl\u00e4ren warum. Verst\u00e4ndlich, transparent und ohne Fachjargon.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-191e336f e-con-full e-flex ae-bg-gallery-type-default e-con e-child\" data-id=\"191e336f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d21a294 elementor-widget elementor-widget-global elementor-global-2452 elementor-widget-shortcode\" data-id=\"d21a294\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><ul class=\"cases-terms\"><li><span>Know-how<\/span><\/li><li><span>Programmatic Advertising<\/span><\/li><li><span>Level 2 Optimierung &amp; Auswertung<\/span><\/li><\/ul><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d0d5128 elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"3d0d5128\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/easy-digital.marketing\/edm\/wp-content\/uploads\/2025\/06\/Warum-sehe-ich-in-Zurich-plotzlich-italienische-Werbung-1024x683.jpg\" class=\"attachment-large size-large wp-image-3180\" alt=\"\" srcset=\"https:\/\/easy-digital.marketing\/edm\/wp-content\/uploads\/2025\/06\/Warum-sehe-ich-in-Zurich-plotzlich-italienische-Werbung-1024x683.jpg 1024w, https:\/\/easy-digital.marketing\/edm\/wp-content\/uploads\/2025\/06\/Warum-sehe-ich-in-Zurich-plotzlich-italienische-Werbung-300x200.jpg 300w, https:\/\/easy-digital.marketing\/edm\/wp-content\/uploads\/2025\/06\/Warum-sehe-ich-in-Zurich-plotzlich-italienische-Werbung-768x512.jpg 768w, https:\/\/easy-digital.marketing\/edm\/wp-content\/uploads\/2025\/06\/Warum-sehe-ich-in-Zurich-plotzlich-italienische-Werbung-1536x1024.jpg 1536w, https:\/\/easy-digital.marketing\/edm\/wp-content\/uploads\/2025\/06\/Warum-sehe-ich-in-Zurich-plotzlich-italienische-Werbung-2048x1365.jpg 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-616bb0ad e-flex e-con-boxed ae-bg-gallery-type-default e-con e-parent\" data-id=\"616bb0ad\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-6af080e e-con-full e-flex ae-bg-gallery-type-default e-con e-child\" data-id=\"6af080e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-33cdcfd elementor-widget elementor-widget-heading\" data-id=\"33cdcfd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Wir begleiten seit \u00fcber 15 Jahren kleine, mittlere und auch grosse Unternehmen bei der digitalen Werbung \u2013 und wissen, wo es hakt. Deshalb erkl\u00e4ren wir hier, was wirklich z\u00e4hlt. Verst\u00e4ndlich, ehrlich und ohne Fachjargon.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-030ca63 elementor-widget elementor-widget-text-editor\" data-id=\"030ca63\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Digitale Werbung kennt heute eigentlich keine Streuverluste mehr \u2013 zumindest in der Theorie. Und trotzdem erscheint in der Deutschschweiz regelm\u00e4ssig franz\u00f6sische oder italienische Werbung. Wie ist das m\u00f6glich? Die Antwort liegt nicht in der Technik \u2013 sondern in einer veralteten Denkweise bei der Budgetplanung.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5ff1d25 elementor-widget elementor-widget-heading\" data-id=\"5ff1d25\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Veraltete Formel \u2013 modernes Problem: 70-20-10<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b953c13 elementor-widget elementor-widget-text-editor\" data-id=\"b953c13\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Viele Kampagnen werden in der Schweiz noch immer nach einem klassischen Verteilschl\u00fcssel geplant: 70\u202f% Deutschschweiz \u2013 20\u202f% Romandie \u2013 10\u202f% Tessin. Diese Aufteilung stammt aus der alten Welt von TV und Print \u2013 als sich die Mediaplanung prim\u00e4r an Sprachr\u00e4umen orientierte.<\/p><p>Heute aber, im digitalen Raum, z\u00e4hlt nicht mehr die Sprache \u2013 sondern die tats\u00e4chliche Zielgruppe.<\/p><p>Gerade bei genauerem Targeting \u2013 z.\u202fB. Personen ab 40 Jahren mit einem Haushaltsnettoeinkommen \u00fcber CHF 150\u2019000 und Interesse an Autos und E-Mobilit\u00e4t \u2013 ver\u00e4ndert sich die Gr\u00f6sse der Zielgruppe pro Region massiv. Und damit m\u00fcsste sich eigentlich auch die Budgetverteilung ver\u00e4ndern. Tut sie aber oft nicht.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fadde63 elementor-widget elementor-widget-heading\" data-id=\"fadde63\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Beispiel: Automobil-Kampagne in der Schweiz<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-33a2948 elementor-widget elementor-widget-text-editor\" data-id=\"33a2948\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Ein Premium-Autohersteller plant eine nationale Online-Kampagne. Die Zielgruppe: Menschen ab 40 Jahren, mit einem Haushaltsnettoeinkommen \u00fcber CHF 150\u2019000 und Interesse an SUV, E-Mobilit\u00e4t und Leasing. Diese Daten stammen aus typischen Programmatic-Quellen wie Website-Verhalten, CRM-Systemen, Third-Party-Scoring und Nutzer-Historie.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f8b3b51 elementor-widget elementor-widget-heading\" data-id=\"f8b3b51\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Rahmendaten:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3014421 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"3014421\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>Mediabudget:<\/b> CHF 150\u2019000<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>Laufzeit:<\/b> 8 Wochen<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>Frequency Capping:<\/b> 8 Impressions pro Person<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>CPM (Kosten pro 1\u2019000 Impressions):<\/b> CHF 25<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5697ab6 elementor-widget elementor-widget-heading\" data-id=\"5697ab6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Budgetaufteilung nach alter 70-20-10-Formel (Sprachregion-Logik)<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a2ea2d7 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"a2ea2d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Deutschschweiz: CHF 105\u2019000<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Romandie: CHF 30\u2019000<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Tessin: CHF 15\u2019000<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b63b993 elementor-widget elementor-widget-heading\" data-id=\"b63b993\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Reale Zielgruppenverteilung (gesch\u00e4tzte Reichweite)<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d953e6f elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"d953e6f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Deutschschweiz: 160\u2019000 Personen<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Romandie: 35\u2019000 Personen<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Tessin: 5\u2019000 Personen<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a0b177c elementor-widget elementor-widget-heading\" data-id=\"a0b177c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Beispielrechnung Tessin<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9c686d9 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"9c686d9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>Verf\u00fcgbares Budget:<\/b> CHF 15\u2019000 \u2192 CPM 25 = 1\u2019000 Impressions kosten CHF 25 \u2192 15\u2019000 CHF = 600\u2019000 Impressions \u2192 bei 8 Impressions (FC) pro Person = 75\u2019000 m\u00f6gliche Einblendungen<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>Aber:<\/b> Es gibt im Tessin nur 5\u2019000 Zielpersonen \u2192 5\u2019000 Personen \u00d7 8 Impressions (FC) = 40\u2019000 notwendige Einblendungen<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>Resultat: <\/b> 75\u2019000 geplante Impressions \u2013 40\u2019000 notwendige = <b>35\u2019000 \u00fcbersch\u00fcssige Ausspielungen<\/b><\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f8ead35 elementor-widget elementor-widget-heading\" data-id=\"f8ead35\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Diese \u00fcberz\u00e4hligen 35\u2019000 Impressions m\u00fcssen trotzdem ausgeliefert werden \u2013 und genau hier beginnt das Problem.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e4d1f1 elementor-widget elementor-widget-text-editor\" data-id=\"9e4d1f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Programmatic-Systeme sind darauf ausgelegt, Budgets auszusch\u00f6pfen. Wenn das Frequency Capping strikt eingehalten werden muss, k\u00f6nnen die Systeme das Budget nicht aussch\u00f6pfen. Viele Agenturen liefern dann ausserhalb der Sprachregion, um das geplante Budget ausgeben zu k\u00f6nnen. Das System pr\u00fcft dann:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-13dc657 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"13dc657\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Welche anderen Nutzer zeigen \u00e4hnliches Verhalten?<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Wer interessiert sich ebenfalls f\u00fcr Leasing und Premium-SUVs?<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Welche Spracheinstellungen passen zum bisherigen Profil?<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Wo k\u00f6nnte das restliche Budget noch \u00absinnvoll\u00bb platziert werden?<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b40123e elementor-widget elementor-widget-heading\" data-id=\"b40123e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Und in der Deutschschweiz?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bc2b8d9 elementor-widget elementor-widget-text-editor\" data-id=\"bc2b8d9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Hier sieht es ganz anders aus: Die potenzielle Zielgruppe ist mit 160\u2019000 Personen gross.<\/p><p>Doch das Budget reicht nur f\u00fcr 525\u2019000 Impressions \u2192 525\u2019000 \u00f7 8 = 65\u2019625 erreichbare Personen \u2192 d.h. nur rund 41\u202f% der potenziellen Zielgruppe kann angesprochen werden.<\/p><p>Resultat: Dort, wo das gr\u00f6sste Potenzial liegt, ist das Budget zu knapp bemessen. Und dort, wo kaum Zielgruppe vorhanden ist, wird das Budget zu grossz\u00fcgig eingesetzt \u2013 mit dem bekannten Nebeneffekt.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-460dfff elementor-widget elementor-widget-heading\" data-id=\"460dfff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Fazit: Das Problem ist nicht die Technik. Es ist die Planung.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-498be31 elementor-widget elementor-widget-text-editor\" data-id=\"498be31\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Digitale Werbung bietet exakte Zielgruppenansprache. Doch wenn Budgets weiter nach der alten 70\/20\/10-Logik verteilt werden \u2013 ohne die realen Potenziale zu pr\u00fcfen \u2013 entstehen:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b47985a elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"b47985a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Streuverluste<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">\u00dcberausspielung<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">und absurde Situationen wie: <b>italienischsprachige Werbung in Z\u00fcrich<\/b><\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-24b9eb6 elementor-widget elementor-widget-heading\" data-id=\"24b9eb6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Moderne Kampagnenplanung &amp; Tracking braucht nur drei Schritte:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-35679e3 elementor-widget elementor-widget-text-editor\" data-id=\"35679e3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ol><li>Zielgruppe klar definieren<\/li><li>Potenzial pro Region analysieren<\/li><li>Budget dynamisch verteilen \u2013 nicht starr nach Sprachraum<\/li><li>Automatisiertes Geo-Reporting mit den Adservern<\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cc8ecb5 elementor-widget elementor-widget-text-editor\" data-id=\"cc8ecb5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Denn nur so entsteht das, was Programmatic Advertising verspricht: <strong>Effizienz, Pr\u00e4zision \u2013 und keine Fehlausspielung.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a4abab9 elementor-widget elementor-widget-heading\" data-id=\"5a4abab9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\"><b>Sie m\u00f6chten wissen, wie gross das Zielgruppenpotenzial in Ihrer Region wirklich ist \u2013 und wie Sie Ihr Budget gezielt und effizient einsetzen?<\/b> Lassen Sie uns gemeinsam einen Blick auf Ihre Mediaplanung werfen \u2013 klar, konkret und kostenfrei  \u2013 wir erkl\u00e4ren Ihnen, was Ihre Zahlen nicht sagen.<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1824800 elementor-widget elementor-widget-global elementor-global-2332 elementor-widget-button\" data-id=\"1824800\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#popup-meeting\" id=\"popup-meeting\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M14 2H10C6.72077 2 5.08116 2 3.91891 2.81382C3.48891 3.1149 3.1149 3.48891 2.81382 3.91891C2 5.08116 2 6.72077 2 10C2 13.2792 2 14.9188 2.81382 16.0811C3.1149 16.5111 3.48891 16.8851 3.91891 17.1862C5.08116 18 6.72077 18 10 18H14C17.2792 18 18.9188 18 20.0811 17.1862C20.5111 16.8851 20.8851 16.5111 21.1862 16.0811C22 14.9188 22 13.2792 22 10C22 6.72077 22 5.08116 21.1862 3.91891C20.8851 3.48891 20.5111 3.1149 20.0811 2.81382C18.9188 2 17.2792 2 14 2Z\" stroke=\"white\" stroke-width=\"1.5\" stroke-linecap=\"round\"><\/path><path d=\"M14.5 22L14.1845 21.5811C13.4733 20.6369 13.2969 19.1944 13.7468 18M9.5 22L9.8155 21.5811C10.5267 20.6369 10.7031 19.1944 10.2532 18\" stroke=\"white\" stroke-width=\"1.5\" stroke-linecap=\"round\"><\/path><path d=\"M7 22H17\" stroke=\"white\" stroke-width=\"1.5\" stroke-linecap=\"round\"><\/path><path d=\"M8 14C9.83846 11.4046 14.1188 11.263 16 14M14 8C14 9.10457 13.1046 10 12 10C10.8954 10 10 9.10457 10 8C10 6.89543 10.8954 6 12 6C13.1046 6 14 6.89543 14 8Z\" stroke=\"white\" stroke-width=\"1.5\" stroke-linecap=\"round\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Videoanruf vereinbaren<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-14b293ce e-flex e-con-boxed ae-bg-gallery-type-default e-con e-parent\" data-id=\"14b293ce\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-291813f4 elementor-widget elementor-widget-heading\" data-id=\"291813f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\"><b style=\"font-weight:600;color:#5090EA\">More<\/b> Cases<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f8e54be overlay-icon-animation-yes ae-grid-default overlay-h-pos-center overlay-v-pos-middle elementor-widget elementor-widget-ae-post-blocks-adv\" data-id=\"5f8e54be\" data-element_type=\"widget\" data-e-type=\"widget\" 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class=\"ae-post-overlay-text\">\n\t\t\t\t\t\tLoading...\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"ae-outer-wrapper ae-height-100\" data-source=\"post\" data-pid=\"3178\" data-wid=\"5f8e54be\" data-disable_scroll_on_ajax_load=\"no\" data-pagination_scroll_top_offset=\"0\" >\n\t\t\t\n\t\t<div class=\"ae-post-collection\" >\n\t\t\t\n\t\t<article class=\"ae-post-item ae-post-item-5f8e54be\" >\n\t\t\t<div class=\"ae-post-item-inner\">\n\t\t\t\t\t\t\t\t<div class=\"ae_data elementor elementor-240\">\n\t\t\t\t\t\t\t\t\t\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"240\" class=\"elementor elementor-240\" data-elementor-settings=\"{&quot;ha_cmc_init_switcher&quot;:&quot;no&quot;}\" data-elementor-post-type=\"ae_global_templates\">\n\t\t\t\t<div class=\"has_ae_slider elementor-element elementor-element-bcfec58 e-flex e-con-boxed ae-bg-gallery-type-default e-con e-parent\" data-id=\"bcfec58\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bbabe66 elementor-widget elementor-widget-image\" data-id=\"bbabe66\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/easy-digital.marketing\/edm\/praxisbeispiel-programmatic-advertising-fur-ein-kmu-reiseburo\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/easy-digital.marketing\/edm\/wp-content\/uploads\/2025\/02\/ACADEMY-KMU-Reiseburos-vs.-Plattformen-\u2013-Anwendungsbeispiel-.jpeg\" title=\"Screenshot\" alt=\"Screenshot\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-543d955 post-item-title elementor-widget elementor-widget-heading\" data-id=\"543d955\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/easy-digital.marketing\/edm\/praxisbeispiel-programmatic-advertising-fur-ein-kmu-reiseburo\/\">Praxisbeispiel Programmatic Advertising f\u00fcr ein KMU-Reiseb\u00fcro<\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1eaded9 cases-item-excerpt elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"1eaded9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tMehr Sichtbarkeit und Buchungen f\u00fcr nachhaltige Abenteuerreisen in Tansania....\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f8de923 elementor-position-inline-end elementor-mobile-position-inline-end elementor-view-default elementor-widget elementor-widget-icon-box\" data-id=\"f8de923\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<a href=\"https:\/\/easy-digital.marketing\/edm\/praxisbeispiel-programmatic-advertising-fur-ein-kmu-reiseburo\/\" class=\"elementor-icon\" tabindex=\"-1\" aria-label=\"Weiterlesen\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"16\" viewBox=\"0 0 16 16\" fill=\"none\"><path d=\"M3.33398 12.6663L12.6673 3.33301\" stroke=\"#5090EA\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><path d=\"M7.33398 3.33301H12.6673V8.66634\" stroke=\"#5090EA\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><\/svg>\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<a href=\"https:\/\/easy-digital.marketing\/edm\/praxisbeispiel-programmatic-advertising-fur-ein-kmu-reiseburo\/\" >\n\t\t\t\t\t\t\tWeiterlesen\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/article>\n\n\t\t\n\t\t<article class=\"ae-post-item ae-post-item-5f8e54be\" >\n\t\t\t<div class=\"ae-post-item-inner\">\n\t\t\t\t\t\t\t\t<div class=\"ae_data elementor elementor-240\">\n\t\t\t\t\t\t\t\t\t\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"240\" class=\"elementor elementor-240\" data-elementor-settings=\"{&quot;ha_cmc_init_switcher&quot;:&quot;no&quot;}\" data-elementor-post-type=\"ae_global_templates\">\n\t\t\t\t<div class=\"has_ae_slider elementor-element elementor-element-bcfec58 e-flex e-con-boxed ae-bg-gallery-type-default e-con e-parent\" data-id=\"bcfec58\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bbabe66 elementor-widget elementor-widget-image\" data-id=\"bbabe66\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/easy-digital.marketing\/edm\/world-of-mountains-untergruppenbach-deutschland\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/easy-digital.marketing\/edm\/wp-content\/uploads\/2025\/02\/wom-scaled.jpg\" title=\"Screenshot\" alt=\"Screenshot\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-543d955 post-item-title elementor-widget elementor-widget-heading\" data-id=\"543d955\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/easy-digital.marketing\/edm\/world-of-mountains-untergruppenbach-deutschland\/\">Success Story: World of Mountains, Untergruppenbach, Deutschland<\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1eaded9 cases-item-excerpt elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"1eaded9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t260% mehr Buchungsanfragen: Erfolgreiche Markenpositionierung f\u00fcr einen Spezialreiseveranstalter...\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f8de923 elementor-position-inline-end elementor-mobile-position-inline-end elementor-view-default elementor-widget elementor-widget-icon-box\" data-id=\"f8de923\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<a href=\"https:\/\/easy-digital.marketing\/edm\/world-of-mountains-untergruppenbach-deutschland\/\" class=\"elementor-icon\" tabindex=\"-1\" aria-label=\"Weiterlesen\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"16\" viewBox=\"0 0 16 16\" fill=\"none\"><path d=\"M3.33398 12.6663L12.6673 3.33301\" stroke=\"#5090EA\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><path d=\"M7.33398 3.33301H12.6673V8.66634\" stroke=\"#5090EA\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><\/svg>\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<a href=\"https:\/\/easy-digital.marketing\/edm\/world-of-mountains-untergruppenbach-deutschland\/\" >\n\t\t\t\t\t\t\tWeiterlesen\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/article>\n\n\t\t\n\t\t<article class=\"ae-post-item ae-post-item-5f8e54be\" >\n\t\t\t<div class=\"ae-post-item-inner\">\n\t\t\t\t\t\t\t\t<div class=\"ae_data elementor elementor-240\">\n\t\t\t\t\t\t\t\t\t\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"240\" class=\"elementor elementor-240\" data-elementor-settings=\"{&quot;ha_cmc_init_switcher&quot;:&quot;no&quot;}\" data-elementor-post-type=\"ae_global_templates\">\n\t\t\t\t<div class=\"has_ae_slider elementor-element elementor-element-bcfec58 e-flex e-con-boxed ae-bg-gallery-type-default e-con e-parent\" data-id=\"bcfec58\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bbabe66 elementor-widget elementor-widget-image\" data-id=\"bbabe66\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/easy-digital.marketing\/edm\/kmu-reiseburos-vs-plattformen\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/easy-digital.marketing\/edm\/wp-content\/uploads\/2025\/01\/image2-2-314x216.png\" title=\"image2-2\" alt=\"image2-2\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-543d955 post-item-title elementor-widget elementor-widget-heading\" data-id=\"543d955\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/easy-digital.marketing\/edm\/kmu-reiseburos-vs-plattformen\/\">David gegen Goliath: Wie OTAs kleinen Reiseb\u00fcros die Kunden wegnehmen.<\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1eaded9 cases-item-excerpt elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"1eaded9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tUnd was man von der Hotelbranche lernen sollte....\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f8de923 elementor-position-inline-end elementor-mobile-position-inline-end elementor-view-default elementor-widget elementor-widget-icon-box\" data-id=\"f8de923\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<a href=\"https:\/\/easy-digital.marketing\/edm\/kmu-reiseburos-vs-plattformen\/\" class=\"elementor-icon\" tabindex=\"-1\" aria-label=\"Weiterlesen\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"16\" viewBox=\"0 0 16 16\" fill=\"none\"><path d=\"M3.33398 12.6663L12.6673 3.33301\" stroke=\"#5090EA\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><path d=\"M7.33398 3.33301H12.6673V8.66634\" stroke=\"#5090EA\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><\/svg>\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<a href=\"https:\/\/easy-digital.marketing\/edm\/kmu-reiseburos-vs-plattformen\/\" >\n\t\t\t\t\t\t\tWeiterlesen\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/article>\n\n\t\t\n\t\t<article class=\"ae-post-item ae-post-item-5f8e54be\" >\n\t\t\t<div class=\"ae-post-item-inner\">\n\t\t\t\t\t\t\t\t<div class=\"ae_data elementor elementor-240\">\n\t\t\t\t\t\t\t\t\t\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"240\" class=\"elementor elementor-240\" data-elementor-settings=\"{&quot;ha_cmc_init_switcher&quot;:&quot;no&quot;}\" data-elementor-post-type=\"ae_global_templates\">\n\t\t\t\t<div class=\"has_ae_slider elementor-element elementor-element-bcfec58 e-flex e-con-boxed ae-bg-gallery-type-default e-con e-parent\" data-id=\"bcfec58\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bbabe66 elementor-widget elementor-widget-image\" data-id=\"bbabe66\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/easy-digital.marketing\/edm\/travelzone-spreitenbach-schweiz\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/easy-digital.marketing\/edm\/wp-content\/uploads\/2024\/12\/travel-zone-314x216.jpg\" title=\"Screenshot\" alt=\"Screenshot\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-543d955 post-item-title elementor-widget elementor-widget-heading\" data-id=\"543d955\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/easy-digital.marketing\/edm\/travelzone-spreitenbach-schweiz\/\">Success Story: TRAVELZONE, Spreitenbach Schweiz<\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1eaded9 cases-item-excerpt elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"1eaded9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tExklusive Golfreisen: Neue Zielgruppen f\u00fcr ein Premium-Erlebnis...\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f8de923 elementor-position-inline-end elementor-mobile-position-inline-end elementor-view-default elementor-widget elementor-widget-icon-box\" data-id=\"f8de923\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<a href=\"https:\/\/easy-digital.marketing\/edm\/travelzone-spreitenbach-schweiz\/\" class=\"elementor-icon\" tabindex=\"-1\" aria-label=\"Weiterlesen\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"16\" viewBox=\"0 0 16 16\" fill=\"none\"><path d=\"M3.33398 12.6663L12.6673 3.33301\" stroke=\"#5090EA\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><path d=\"M7.33398 3.33301H12.6673V8.66634\" stroke=\"#5090EA\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><\/svg>\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<a href=\"https:\/\/easy-digital.marketing\/edm\/travelzone-spreitenbach-schweiz\/\" >\n\t\t\t\t\t\t\tWeiterlesen\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/article>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"ae-pagination-wrapper\">\n\t\t\t<span data-ae-page-id='1' aria-current='page' class='page-numbers current'>1<\/span>\n<a data-ae-page-id='2' class='page-numbers' href='https:\/\/easy-digital.marketing\/edm\/wp-json\/wp\/v2\/posts\/3178\/page\/2\/'>2<\/a>\n<a data-ae-page-id=\"2\" class=\"next page-numbers\" href=\"https:\/\/easy-digital.marketing\/edm\/wp-json\/wp\/v2\/posts\/3178\/page\/2\/\">N\u00e4chste &raquo;<\/a>\t\t<\/div>\n\t\t\t\t\t<\/div> <!-- end .ae-outer-wrapper -->\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Das Problem ist nicht die Technik. Es ist die Planung. Wir erkl\u00e4ren warum. Verst\u00e4ndlich, transparent und ohne Fachjargon.<\/p>\n","protected":false},"author":1,"featured_media":3180,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"academy":[76],"branchen":[],"themen":[28,29],"ziele":[],"class_list":["post-3178","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","academy-level-2-optimierung-auswertung","themen-know-how","themen-programmatic-advertising"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Warum sehe ich in Z\u00fcrich pl\u00f6tzlich italienische Werbung? - Easy Digital Marketing<\/title>\n<meta name=\"description\" content=\"Warum franz\u00f6sische oder italienische Werbung in Z\u00fcrich ausgespielt wird \u2013 und was das mit veralteter Budgetlogik zu tun hat.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Warum sehe ich in Z\u00fcrich pl\u00f6tzlich italienische Werbung?\" \/>\n<meta property=\"og:description\" content=\"Warum franz\u00f6sische oder italienische Werbung in Z\u00fcrich ausgespielt wird \u2013 und was das mit veralteter Budgetlogik zu tun hat.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/easy-digital.marketing\/edm\/warum-sehe-ich-in-zurich-plotzlich-italienische-werbung\/\" \/>\n<meta property=\"og:site_name\" content=\"Easy Digital Marketing\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-21T08:23:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-21T08:37:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/easy-digital.marketing\/edm\/wp-content\/uploads\/2025\/06\/Warum-sehe-ich-in-Zurich-plotzlich-italienische-Werbung-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"superadmin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"superadmin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/easy-digital.marketing\\\/edm\\\/warum-sehe-ich-in-zurich-plotzlich-italienische-werbung\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/easy-digital.marketing\\\/edm\\\/warum-sehe-ich-in-zurich-plotzlich-italienische-werbung\\\/\"},\"author\":{\"name\":\"superadmin\",\"@id\":\"https:\\\/\\\/easy-digital.marketing\\\/edm\\\/#\\\/schema\\\/person\\\/f2f87b0054949417f23adcf0ee9d5e53\"},\"headline\":\"Warum sehe ich in Z\u00fcrich pl\u00f6tzlich italienische Werbung?\",\"datePublished\":\"2025-06-21T08:23:07+00:00\",\"dateModified\":\"2025-06-21T08:37:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/easy-digital.marketing\\\/edm\\\/warum-sehe-ich-in-zurich-plotzlich-italienische-werbung\\\/\"},\"wordCount\":621,\"image\":{\"@id\":\"https:\\\/\\\/easy-digital.marketing\\\/edm\\\/warum-sehe-ich-in-zurich-plotzlich-italienische-werbung\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/easy-digital.marketing\\\/edm\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/Warum-sehe-ich-in-Zurich-plotzlich-italienische-Werbung-scaled.jpg\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/easy-digital.marketing\\\/edm\\\/warum-sehe-ich-in-zurich-plotzlich-italienische-werbung\\\/\",\"url\":\"https:\\\/\\\/easy-digital.marketing\\\/edm\\\/warum-sehe-ich-in-zurich-plotzlich-italienische-werbung\\\/\",\"name\":\"Warum sehe ich in Z\u00fcrich pl\u00f6tzlich italienische Werbung? 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