{"id":3148,"date":"2025-06-17T15:24:36","date_gmt":"2025-06-17T15:24:36","guid":{"rendered":"https:\/\/easy-digital.marketing\/edm-akademie\/?p=3148"},"modified":"2025-06-21T08:39:31","modified_gmt":"2025-06-21T08:39:31","slug":"ki-verandert-google-und-ihr-marketing-gleich-mit","status":"publish","type":"post","link":"https:\/\/easy-digital.marketing\/edm\/ki-verandert-google-und-ihr-marketing-gleich-mit\/","title":{"rendered":"KI ver\u00e4ndert Google \u2013 und Ihr Marketing gleich mit"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3148\" class=\"elementor elementor-3148\" data-elementor-settings=\"{&quot;ha_cmc_init_switcher&quot;:&quot;no&quot;}\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"has_ae_slider elementor-element elementor-element-5719d49f e-con-full e-flex ae-bg-gallery-type-default e-con e-parent\" data-id=\"5719d49f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-55d38156 e-grid e-con-boxed ae-bg-gallery-type-default e-con e-child\" data-id=\"55d38156\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-d139ed1 e-con-full e-flex ae-bg-gallery-type-default e-con e-child\" data-id=\"d139ed1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9f3d571 elementor-widget__width-initial case-main-heading elementor-widget elementor-widget-global elementor-global-2749 elementor-widget-heading\" data-id=\"9f3d571\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">KI ver\u00e4ndert Google \u2013 und Ihr Marketing gleich mit<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-33299839 elementor-hidden-widescreen elementor-hidden-desktop elementor-hidden-laptop elementor-widget elementor-widget-image\" data-id=\"33299839\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"504\" src=\"https:\/\/easy-digital.marketing\/edm\/wp-content\/uploads\/2025\/06\/ACADEMY-\u2013-KI-verandert-Google-1024x645.jpg\" class=\"attachment-large size-large wp-image-3150\" alt=\"\" srcset=\"https:\/\/easy-digital.marketing\/edm\/wp-content\/uploads\/2025\/06\/ACADEMY-\u2013-KI-verandert-Google-1024x645.jpg 1024w, https:\/\/easy-digital.marketing\/edm\/wp-content\/uploads\/2025\/06\/ACADEMY-\u2013-KI-verandert-Google-300x189.jpg 300w, https:\/\/easy-digital.marketing\/edm\/wp-content\/uploads\/2025\/06\/ACADEMY-\u2013-KI-verandert-Google-768x484.jpg 768w, https:\/\/easy-digital.marketing\/edm\/wp-content\/uploads\/2025\/06\/ACADEMY-\u2013-KI-verandert-Google-1536x968.jpg 1536w, https:\/\/easy-digital.marketing\/edm\/wp-content\/uploads\/2025\/06\/ACADEMY-\u2013-KI-verandert-Google-2048x1290.jpg 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-24210273 elementor-widget elementor-widget-text-editor\" data-id=\"24210273\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tWas Sie jetzt \u00fcber die neue Google-Suche wissen m\u00fcssen \u2013 und wie Sie Ihre Strategie anpassen sollten\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-191e336f e-con-full e-flex ae-bg-gallery-type-default e-con e-child\" data-id=\"191e336f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d21a294 elementor-widget elementor-widget-global elementor-global-2452 elementor-widget-shortcode\" data-id=\"d21a294\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><ul class=\"cases-terms\"><li><span>Know-how<\/span><\/li><li><span>Transparenz &amp; Reporting<\/span><\/li><li><span>Level 1 Anwendung &amp; Verst\u00e4ndnis<\/span><\/li><\/ul><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d0d5128 elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"3d0d5128\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"504\" src=\"https:\/\/easy-digital.marketing\/edm\/wp-content\/uploads\/2025\/06\/ACADEMY-\u2013-KI-verandert-Google-1024x645.jpg\" class=\"attachment-large size-large wp-image-3150\" alt=\"\" srcset=\"https:\/\/easy-digital.marketing\/edm\/wp-content\/uploads\/2025\/06\/ACADEMY-\u2013-KI-verandert-Google-1024x645.jpg 1024w, https:\/\/easy-digital.marketing\/edm\/wp-content\/uploads\/2025\/06\/ACADEMY-\u2013-KI-verandert-Google-300x189.jpg 300w, https:\/\/easy-digital.marketing\/edm\/wp-content\/uploads\/2025\/06\/ACADEMY-\u2013-KI-verandert-Google-768x484.jpg 768w, https:\/\/easy-digital.marketing\/edm\/wp-content\/uploads\/2025\/06\/ACADEMY-\u2013-KI-verandert-Google-1536x968.jpg 1536w, https:\/\/easy-digital.marketing\/edm\/wp-content\/uploads\/2025\/06\/ACADEMY-\u2013-KI-verandert-Google-2048x1290.jpg 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-616bb0ad e-flex e-con-boxed ae-bg-gallery-type-default e-con e-parent\" data-id=\"616bb0ad\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-6af080e e-con-full e-flex ae-bg-gallery-type-default e-con e-child\" data-id=\"6af080e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-33cdcfd elementor-widget elementor-widget-heading\" data-id=\"33cdcfd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Wir begleiten seit \u00fcber 15 Jahren kleine, mittlere und auch grosse Unternehmen bei der digitalen Werbung \u2013 und wissen, wo es hakt. Deshalb erkl\u00e4ren wir hier, was wirklich z\u00e4hlt. Verst\u00e4ndlich, ehrlich und ohne Fachjargon.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-52215163 elementor-widget elementor-widget-text-editor\" data-id=\"52215163\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Google hat begonnen, seine Suchmaschine radikal zu ver\u00e4ndern. Mit der Einf\u00fchrung der Search Generative Experience (SGE) \u2013 kurz: KI-gest\u00fctzte Suche \u2013 wird die klassische Suchergebnisseite zum Auslaufmodell. Statt zehn blauen Links liefert Google direkt KI-generierte Antworten. Das klingt effizient \u2013 bedeutet aber f\u00fcr Unternehmen: Weniger Klicks, weniger Sichtbarkeit, mehr Wettbewerb um Vertrauen.<\/p><p>In diesem \u00dcberblick zeigen wir Ihnen die wichtigsten Ver\u00e4nderungen \u2013 und warum es sich lohnt, jetzt aktiv zu werden:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-52ce1f7 elementor-widget elementor-widget-heading\" data-id=\"52ce1f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1. Google ver\u00e4ndert das Spiel \u2013 und mit ihm Ihre Sichtbarkeit<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f8ead35 elementor-widget elementor-widget-heading\" data-id=\"f8ead35\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Warum die klassische SEO-Strategie nicht mehr reicht<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-030ca63 elementor-widget elementor-widget-text-editor\" data-id=\"030ca63\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Google liefert die Antwort \u2013 nicht mehr nur die Links. Wer also weiterhin gefunden werden will, muss verstehen: <strong>Sichtbarkeit verlagert sich von der Website zur Suchergebnisseite selbst.<\/strong> Nur wer dort \u201eerw\u00e4hnt\u201c wird, existiert in der Wahrnehmung potenzieller Kunden \u00fcberhaupt noch.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62b50ae elementor-widget elementor-widget-heading\" data-id=\"62b50ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2. SEO war gestern? Nicht ganz \u2013 aber es wird komplizierter\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-460dfff elementor-widget elementor-widget-heading\" data-id=\"460dfff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Relevanz, Struktur, Autorit\u00e4t: Was Inhalte jetzt leisten m\u00fcssen<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e4d1f1 elementor-widget elementor-widget-text-editor\" data-id=\"9e4d1f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Keywords allein reichen nicht mehr. Google analysiert heute semantische Zusammenh\u00e4nge, Fachautorit\u00e4t und Vertrauenssignale. <strong>SEO lebt weiter \u2013 aber nur f\u00fcr jene, die bereit sind, tiefer zu denken.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dd24d92 elementor-widget elementor-widget-heading\" data-id=\"dd24d92\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3. Weniger Klicks, mehr Conversion\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-05d8c9f elementor-widget elementor-widget-heading\" data-id=\"05d8c9f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Warum Qualit\u00e4t auf Ihrer Website jetzt doppelt z\u00e4hlt\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-35679e3 elementor-widget elementor-widget-text-editor\" data-id=\"35679e3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Wenn weniger Besucher kommen, muss <strong>jeder Klick mehr leisten.<\/strong> Klare Nutzerf\u00fchrung, \u00fcberzeugende Inhalte und optimierte Formulare machen aus wenigen Besuchern profitable Leads.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3942734 elementor-widget elementor-widget-heading\" data-id=\"3942734\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">4. Ihre Landingpage ist nicht \u00fcberfl\u00fcssig \u2013 sondern entscheidend\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f6534a4 elementor-widget elementor-widget-heading\" data-id=\"f6534a4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Vertrauen beginnt bei Struktur, Ladezeit und Klarheit<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a804615 elementor-widget elementor-widget-text-editor\" data-id=\"a804615\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Auch wenn Google mehr vor filtert: <strong>Die letzte Entscheidung trifft der Nutzer.<\/strong> Wer bei Klick auf Ihre Seite unklare Botschaften oder langsame Ladezeiten erlebt, ist sofort wieder weg.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-354ebba elementor-widget elementor-widget-heading\" data-id=\"354ebba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">5. Sichtbar trotz KI \u2013 mit strukturierten Produktdaten<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d00265 elementor-widget elementor-widget-heading\" data-id=\"6d00265\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Warum E-Commerce jetzt technischer, aber auch belohnender wird<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-108df6c elementor-widget elementor-widget-text-editor\" data-id=\"108df6c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>F\u00fcr Onlineshops sind <strong>Google Shopping und Merchant Center<\/strong> zentrale Schnittstellen zur neuen Suchwelt. Wer seine Daten sauber aufbereitet, kann auch in der KI-Ausgabe prominent auftauchen.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e976fd5 elementor-widget elementor-widget-heading\" data-id=\"e976fd5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">6. Lokale Sichtbarkeit neu gedacht\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-12f629b elementor-widget elementor-widget-heading\" data-id=\"12f629b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Wie KMU in der KI-Suche bestehen<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-004c5dc elementor-widget elementor-widget-text-editor\" data-id=\"004c5dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Lokale Anbieter m\u00fcssen ihr Google Business Profile pflegen, Bewertungen aktiv steuern und lokal relevante Inhalte bereitstellen. <strong>KI erkennt Pr\u00e4zision \u2013 nicht bloss Postleitzahlen.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-50cea02 elementor-widget elementor-widget-heading\" data-id=\"50cea02\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">7. Inhalte f\u00fcr Maschinen UND Menschen\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2811a73 elementor-widget elementor-widget-heading\" data-id=\"2811a73\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Wie Sie gleichzeitig verst\u00e4ndlich und KI-lesbar schreiben<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bab8332 elementor-widget elementor-widget-text-editor\" data-id=\"bab8332\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Die Herausforderung: Ihre Inhalte m\u00fcssen <strong>verst\u00e4ndlich, gut strukturiert und vertrauensw\u00fcrdig<\/strong> sein \u2013 damit die KI sie \u00fcbernimmt und Menschen sie klicken. Gute Inhalte waren nie wichtiger.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a47da08 elementor-widget elementor-widget-heading\" data-id=\"a47da08\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">8. Google Ads geraten unter Druck<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-857dae9 elementor-widget elementor-widget-heading\" data-id=\"857dae9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Wie Sie trotz KI sichtbar und profitabel bleiben k\u00f6nnen<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ebfde51 elementor-widget elementor-widget-text-editor\" data-id=\"ebfde51\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Die Einf\u00fchrung der KI-Suche ver\u00e4ndert auch die Welt der bezahlten Anzeigen \u2013 aber die Spielregeln sind noch in Bewegung. Aktuell zeigt Google die KI-Antworten meist <strong>\u00fcber oder unter den klassischen Paid Ads<\/strong> an \u2013 und vor allem bei informationsgetriebenen Suchanfragen als beratende Zusammenfassungen.<br \/><br \/>Noch ist unklar, <strong>wie genau Werbung k\u00fcnftig in die KI-Ergebnisse integriert wird.<\/strong> Sicher ist jedoch: <strong>Die Sichtbarkeit klassischer Ads wird anspruchsvoller, Klickpreise k\u00f6nnten steigen,<\/strong> und Nutzer erhalten oft schon in der KI-Antwort alles, was sie wissen wollen. Wer weiterhin effizient werben m\u00f6chte, braucht saubere Kampagnenstrukturen, lokalere Ans\u00e4tze und st\u00e4rkere Anreize, um trotz generativer Inhalte Aufmerksamkeit zu gewinnen.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-06cb687 elementor-widget elementor-widget-heading\" data-id=\"06cb687\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">9. Suchen passieren nicht mehr nur auf Google\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-476dd97 elementor-widget elementor-widget-heading\" data-id=\"476dd97\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Warum Social Signals k\u00fcnftig Ihre Sichtbarkeit mitbestimmen\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a19cb3 elementor-widget elementor-widget-text-editor\" data-id=\"2a19cb3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Viele Nutzer \u2013 vor allem die Gen Z \u2013 suchen direkt auf TikTok, Instagram oder YouTube. Google reagiert und bezieht diese Quellen in seine KI-Antworten ein. <strong>Wer dort nicht stattfindet, wird auch bei Google seltener ber\u00fccksichtigt.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-363a33a elementor-widget elementor-widget-heading\" data-id=\"363a33a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">10. Was, wenn die KI Ihre Website nicht mag?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ffbbed elementor-widget elementor-widget-heading\" data-id=\"4ffbbed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Warum technische und inhaltliche Qualit\u00e4t \u00fcber Ihre Existenz entscheidet<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-90ee568 elementor-widget elementor-widget-text-editor\" data-id=\"90ee568\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Google selektiert: Nur vertrauensw\u00fcrdige, verst\u00e4ndliche und sauber strukturierte Inhalte werden in die KI-Antworten aufgenommen. Wenn Ihre Seite nicht \u00fcberzeugt, <strong>werden Sie komplett ignoriert \u2013 ohne Hinweis, ohne Chance auf Korrektur.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-64608ff elementor-widget elementor-widget-heading\" data-id=\"64608ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">11. Jeder sieht sein eigenes Google\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0dd658a elementor-widget elementor-widget-heading\" data-id=\"0dd658a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Wie Personalisierung und KI Ihre Sichtbarkeit fragmentieren\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3631365 elementor-widget elementor-widget-text-editor\" data-id=\"3631365\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Mit KI wird die Suche <strong>individuell wie nie zuvor.<\/strong> Zwei Nutzer mit derselben Frage bekommen unterschiedliche Antworten \u2013 basierend auf Standort, Verhalten und Vorlieben. Heisst: Ihre Sichtbarkeit ist <strong>nicht mehr kontrollierbar, sondern dynamisch.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-498e750 elementor-widget elementor-widget-heading\" data-id=\"498e750\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">12. Die KI beobachtet, wie Ihre Inhalte performen\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d3de16c elementor-widget elementor-widget-heading\" data-id=\"d3de16c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Was passiert, wenn niemand Ihre Inhalte anklickt?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-25215dd elementor-widget elementor-widget-text-editor\" data-id=\"25215dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Google analysiert das Verhalten auf KI-Antworten. Wenn Ihre Inhalte dort eingebunden sind, aber <strong>nicht angeklickt oder schnell wieder verlassen werden,<\/strong> verschwinden sie aus den Vorschl\u00e4gen. Der Algorithmus reagiert in Echtzeit \u2013 auf Basis echter Interaktion.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8da91a0 elementor-widget elementor-widget-heading\" data-id=\"8da91a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">13. Alle verlieren Traffic \u2013 aber manche alles\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-64ada7f elementor-widget elementor-widget-heading\" data-id=\"64ada7f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Warum Publisher, Shops und Portale ihre Reichweite neu denken m\u00fcssen\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4dc2b39 elementor-widget elementor-widget-text-editor\" data-id=\"4dc2b39\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Wenn Google die Antworten selbst gibt, <strong>braucht es Ihre Website weniger.<\/strong> Besonders hart trifft das grosse Content-Portale, Newsanbieter und Verzeichnisse. Doch auch kleinere Unternehmen sp\u00fcren den Effekt \u2013 wenn sie sich nicht neu positionieren.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a191f6a elementor-widget elementor-widget-heading\" data-id=\"a191f6a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Fazit: Wer gefunden werden will, muss sich ver\u00e4ndern\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dc21403 elementor-widget elementor-widget-heading\" data-id=\"dc21403\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Die neue Google-Welt kennt keine alten Regeln mehr\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-22527e5 elementor-widget elementor-widget-text-editor\" data-id=\"22527e5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Die KI-Suche ist nicht nur ein neues Feature \u2013 sie ist ein neues System. Wer mitspielen will, braucht keine teuren Tools, sondern <strong>ein besseres Verst\u00e4ndnis f\u00fcr Inhalte, Nutzerverhalten und Plattformlogik.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a4abab9 elementor-widget elementor-widget-heading\" data-id=\"5a4abab9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">M\u00f6chten Sie mehr erfahren? Buchen Sie einen 15-min\u00fctigen Videoanruf. <b style=\"color:#5090EA\">Ganz einfach und unverbindlich.<\/b><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1824800 elementor-widget elementor-widget-global elementor-global-2332 elementor-widget-button\" data-id=\"1824800\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#popup-meeting\" id=\"popup-meeting\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M14 2H10C6.72077 2 5.08116 2 3.91891 2.81382C3.48891 3.1149 3.1149 3.48891 2.81382 3.91891C2 5.08116 2 6.72077 2 10C2 13.2792 2 14.9188 2.81382 16.0811C3.1149 16.5111 3.48891 16.8851 3.91891 17.1862C5.08116 18 6.72077 18 10 18H14C17.2792 18 18.9188 18 20.0811 17.1862C20.5111 16.8851 20.8851 16.5111 21.1862 16.0811C22 14.9188 22 13.2792 22 10C22 6.72077 22 5.08116 21.1862 3.91891C20.8851 3.48891 20.5111 3.1149 20.0811 2.81382C18.9188 2 17.2792 2 14 2Z\" stroke=\"white\" stroke-width=\"1.5\" stroke-linecap=\"round\"><\/path><path d=\"M14.5 22L14.1845 21.5811C13.4733 20.6369 13.2969 19.1944 13.7468 18M9.5 22L9.8155 21.5811C10.5267 20.6369 10.7031 19.1944 10.2532 18\" stroke=\"white\" stroke-width=\"1.5\" stroke-linecap=\"round\"><\/path><path d=\"M7 22H17\" stroke=\"white\" stroke-width=\"1.5\" stroke-linecap=\"round\"><\/path><path d=\"M8 14C9.83846 11.4046 14.1188 11.263 16 14M14 8C14 9.10457 13.1046 10 12 10C10.8954 10 10 9.10457 10 8C10 6.89543 10.8954 6 12 6C13.1046 6 14 6.89543 14 8Z\" stroke=\"white\" stroke-width=\"1.5\" stroke-linecap=\"round\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Videoanruf vereinbaren<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-14b293ce e-flex e-con-boxed ae-bg-gallery-type-default e-con e-parent\" data-id=\"14b293ce\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-291813f4 elementor-widget elementor-widget-heading\" data-id=\"291813f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\"><b style=\"font-weight:600;color:#5090EA\">More<\/b> Cases<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f8e54be overlay-icon-animation-yes ae-grid-default overlay-h-pos-center overlay-v-pos-middle elementor-widget elementor-widget-ae-post-blocks-adv\" data-id=\"5f8e54be\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;grid_columns&quot;:4,&quot;grid_pagination_scroll_top_offset&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;grid_pagination_scroll_top_offset_widescreen&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;grid_pagination_scroll_top_offset_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;grid_pagination_scroll_top_offset_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;grid_pagination_scroll_top_offset_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;grid_columns_tablet&quot;:&quot;2&quot;,&quot;grid_columns_mobile&quot;:&quot;1&quot;}\" data-widget_type=\"ae-post-blocks-adv.grid\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"ae-post-overlay\">\n\t\t\t\t<div class=\"ae-post-overlay-wrapper\">\n\t\t\t\t\t<div class=\"ae-post-overlay-icon\">\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fa-sync\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M440.65 12.57l4 82.77A247.16 247.16 0 0 0 255.83 8C134.73 8 33.91 94.92 12.29 209.82A12 12 0 0 0 24.09 224h49.05a12 12 0 0 0 11.67-9.26 175.91 175.91 0 0 1 317-56.94l-101.46-4.86a12 12 0 0 0-12.57 12v47.41a12 12 0 0 0 12 12H500a12 12 0 0 0 12-12V12a12 12 0 0 0-12-12h-47.37a12 12 0 0 0-11.98 12.57zM255.83 432a175.61 175.61 0 0 1-146-77.8l101.8 4.87a12 12 0 0 0 12.57-12v-47.4a12 12 0 0 0-12-12H12a12 12 0 0 0-12 12V500a12 12 0 0 0 12 12h47.35a12 12 0 0 0 12-12.6l-4.15-82.57A247.17 247.17 0 0 0 255.83 504c121.11 0 221.93-86.92 243.55-201.82a12 12 0 0 0-11.8-14.18h-49.05a12 12 0 0 0-11.67 9.26A175.86 175.86 0 0 1 255.83 432z\"><\/path><\/svg>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"ae-post-overlay-text\">\n\t\t\t\t\t\tLoading...\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"ae-outer-wrapper ae-height-100\" data-source=\"post\" data-pid=\"3148\" data-wid=\"5f8e54be\" data-disable_scroll_on_ajax_load=\"no\" data-pagination_scroll_top_offset=\"0\" >\n\t\t\t\n\t\t<div class=\"ae-post-collection\" >\n\t\t\t\n\t\t<article class=\"ae-post-item ae-post-item-5f8e54be\" >\n\t\t\t<div class=\"ae-post-item-inner\">\n\t\t\t\t\t\t\t\t<div class=\"ae_data elementor elementor-240\">\n\t\t\t\t\t\t\t\t\t\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"240\" class=\"elementor elementor-240\" data-elementor-settings=\"{&quot;ha_cmc_init_switcher&quot;:&quot;no&quot;}\" data-elementor-post-type=\"ae_global_templates\">\n\t\t\t\t<div class=\"has_ae_slider elementor-element elementor-element-bcfec58 e-flex e-con-boxed ae-bg-gallery-type-default e-con e-parent\" data-id=\"bcfec58\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bbabe66 elementor-widget elementor-widget-image\" data-id=\"bbabe66\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/easy-digital.marketing\/edm\/praxisbeispiel-programmatic-advertising-fur-ein-kmu-reiseburo\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/easy-digital.marketing\/edm\/wp-content\/uploads\/2025\/02\/ACADEMY-KMU-Reiseburos-vs.-Plattformen-\u2013-Anwendungsbeispiel-.jpeg\" title=\"Screenshot\" alt=\"Screenshot\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-543d955 post-item-title elementor-widget elementor-widget-heading\" data-id=\"543d955\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/easy-digital.marketing\/edm\/praxisbeispiel-programmatic-advertising-fur-ein-kmu-reiseburo\/\">Praxisbeispiel Programmatic Advertising f\u00fcr ein KMU-Reiseb\u00fcro<\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1eaded9 cases-item-excerpt elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"1eaded9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tMehr Sichtbarkeit und Buchungen f\u00fcr nachhaltige Abenteuerreisen in Tansania....\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f8de923 elementor-position-inline-end elementor-mobile-position-inline-end elementor-view-default elementor-widget elementor-widget-icon-box\" data-id=\"f8de923\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<a href=\"https:\/\/easy-digital.marketing\/edm\/praxisbeispiel-programmatic-advertising-fur-ein-kmu-reiseburo\/\" class=\"elementor-icon\" tabindex=\"-1\" aria-label=\"Weiterlesen\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"16\" viewBox=\"0 0 16 16\" fill=\"none\"><path d=\"M3.33398 12.6663L12.6673 3.33301\" stroke=\"#5090EA\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><path d=\"M7.33398 3.33301H12.6673V8.66634\" stroke=\"#5090EA\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><\/svg>\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<a href=\"https:\/\/easy-digital.marketing\/edm\/praxisbeispiel-programmatic-advertising-fur-ein-kmu-reiseburo\/\" >\n\t\t\t\t\t\t\tWeiterlesen\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/article>\n\n\t\t\n\t\t<article class=\"ae-post-item ae-post-item-5f8e54be\" >\n\t\t\t<div class=\"ae-post-item-inner\">\n\t\t\t\t\t\t\t\t<div class=\"ae_data elementor elementor-240\">\n\t\t\t\t\t\t\t\t\t\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"240\" class=\"elementor elementor-240\" data-elementor-settings=\"{&quot;ha_cmc_init_switcher&quot;:&quot;no&quot;}\" data-elementor-post-type=\"ae_global_templates\">\n\t\t\t\t<div class=\"has_ae_slider elementor-element elementor-element-bcfec58 e-flex e-con-boxed ae-bg-gallery-type-default e-con e-parent\" data-id=\"bcfec58\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bbabe66 elementor-widget elementor-widget-image\" data-id=\"bbabe66\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/easy-digital.marketing\/edm\/world-of-mountains-untergruppenbach-deutschland\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/easy-digital.marketing\/edm\/wp-content\/uploads\/2025\/02\/wom-scaled.jpg\" title=\"Screenshot\" alt=\"Screenshot\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-543d955 post-item-title elementor-widget elementor-widget-heading\" data-id=\"543d955\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/easy-digital.marketing\/edm\/world-of-mountains-untergruppenbach-deutschland\/\">Success Story: World of Mountains, Untergruppenbach, Deutschland<\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1eaded9 cases-item-excerpt elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"1eaded9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t260% mehr Buchungsanfragen: Erfolgreiche Markenpositionierung f\u00fcr einen Spezialreiseveranstalter...\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f8de923 elementor-position-inline-end elementor-mobile-position-inline-end elementor-view-default elementor-widget elementor-widget-icon-box\" data-id=\"f8de923\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<a href=\"https:\/\/easy-digital.marketing\/edm\/world-of-mountains-untergruppenbach-deutschland\/\" class=\"elementor-icon\" tabindex=\"-1\" aria-label=\"Weiterlesen\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"16\" viewBox=\"0 0 16 16\" fill=\"none\"><path d=\"M3.33398 12.6663L12.6673 3.33301\" stroke=\"#5090EA\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><path d=\"M7.33398 3.33301H12.6673V8.66634\" stroke=\"#5090EA\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><\/svg>\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<a href=\"https:\/\/easy-digital.marketing\/edm\/world-of-mountains-untergruppenbach-deutschland\/\" >\n\t\t\t\t\t\t\tWeiterlesen\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/article>\n\n\t\t\n\t\t<article class=\"ae-post-item ae-post-item-5f8e54be\" >\n\t\t\t<div class=\"ae-post-item-inner\">\n\t\t\t\t\t\t\t\t<div class=\"ae_data elementor elementor-240\">\n\t\t\t\t\t\t\t\t\t\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"240\" class=\"elementor elementor-240\" data-elementor-settings=\"{&quot;ha_cmc_init_switcher&quot;:&quot;no&quot;}\" data-elementor-post-type=\"ae_global_templates\">\n\t\t\t\t<div class=\"has_ae_slider elementor-element elementor-element-bcfec58 e-flex e-con-boxed ae-bg-gallery-type-default e-con e-parent\" data-id=\"bcfec58\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bbabe66 elementor-widget elementor-widget-image\" data-id=\"bbabe66\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/easy-digital.marketing\/edm\/kmu-reiseburos-vs-plattformen\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/easy-digital.marketing\/edm\/wp-content\/uploads\/2025\/01\/image2-2-314x216.png\" title=\"image2-2\" alt=\"image2-2\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-543d955 post-item-title elementor-widget elementor-widget-heading\" data-id=\"543d955\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/easy-digital.marketing\/edm\/kmu-reiseburos-vs-plattformen\/\">David gegen Goliath: Wie OTAs kleinen Reiseb\u00fcros die Kunden wegnehmen.<\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1eaded9 cases-item-excerpt elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"1eaded9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tUnd was man von der Hotelbranche lernen sollte....\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f8de923 elementor-position-inline-end elementor-mobile-position-inline-end elementor-view-default elementor-widget elementor-widget-icon-box\" data-id=\"f8de923\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<a href=\"https:\/\/easy-digital.marketing\/edm\/kmu-reiseburos-vs-plattformen\/\" class=\"elementor-icon\" tabindex=\"-1\" aria-label=\"Weiterlesen\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"16\" viewBox=\"0 0 16 16\" fill=\"none\"><path d=\"M3.33398 12.6663L12.6673 3.33301\" stroke=\"#5090EA\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><path d=\"M7.33398 3.33301H12.6673V8.66634\" stroke=\"#5090EA\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><\/svg>\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<a href=\"https:\/\/easy-digital.marketing\/edm\/kmu-reiseburos-vs-plattformen\/\" >\n\t\t\t\t\t\t\tWeiterlesen\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/article>\n\n\t\t\n\t\t<article class=\"ae-post-item ae-post-item-5f8e54be\" >\n\t\t\t<div class=\"ae-post-item-inner\">\n\t\t\t\t\t\t\t\t<div class=\"ae_data elementor elementor-240\">\n\t\t\t\t\t\t\t\t\t\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"240\" class=\"elementor elementor-240\" data-elementor-settings=\"{&quot;ha_cmc_init_switcher&quot;:&quot;no&quot;}\" data-elementor-post-type=\"ae_global_templates\">\n\t\t\t\t<div class=\"has_ae_slider elementor-element elementor-element-bcfec58 e-flex e-con-boxed ae-bg-gallery-type-default e-con e-parent\" data-id=\"bcfec58\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bbabe66 elementor-widget elementor-widget-image\" data-id=\"bbabe66\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/easy-digital.marketing\/edm\/travelzone-spreitenbach-schweiz\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/easy-digital.marketing\/edm\/wp-content\/uploads\/2024\/12\/travel-zone-314x216.jpg\" title=\"Screenshot\" alt=\"Screenshot\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-543d955 post-item-title elementor-widget elementor-widget-heading\" data-id=\"543d955\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/easy-digital.marketing\/edm\/travelzone-spreitenbach-schweiz\/\">Success Story: TRAVELZONE, Spreitenbach Schweiz<\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1eaded9 cases-item-excerpt elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"1eaded9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tExklusive Golfreisen: Neue Zielgruppen f\u00fcr ein Premium-Erlebnis...\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f8de923 elementor-position-inline-end elementor-mobile-position-inline-end elementor-view-default elementor-widget elementor-widget-icon-box\" data-id=\"f8de923\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<a href=\"https:\/\/easy-digital.marketing\/edm\/travelzone-spreitenbach-schweiz\/\" class=\"elementor-icon\" tabindex=\"-1\" aria-label=\"Weiterlesen\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"16\" viewBox=\"0 0 16 16\" fill=\"none\"><path d=\"M3.33398 12.6663L12.6673 3.33301\" stroke=\"#5090EA\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><path d=\"M7.33398 3.33301H12.6673V8.66634\" stroke=\"#5090EA\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><\/svg>\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<a href=\"https:\/\/easy-digital.marketing\/edm\/travelzone-spreitenbach-schweiz\/\" >\n\t\t\t\t\t\t\tWeiterlesen\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/article>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"ae-pagination-wrapper\">\n\t\t\t<span data-ae-page-id='1' aria-current='page' class='page-numbers current'>1<\/span>\n<a data-ae-page-id='2' class='page-numbers' href='https:\/\/easy-digital.marketing\/edm\/wp-json\/wp\/v2\/posts\/3148\/page\/2\/'>2<\/a>\n<a data-ae-page-id=\"2\" class=\"next page-numbers\" href=\"https:\/\/easy-digital.marketing\/edm\/wp-json\/wp\/v2\/posts\/3148\/page\/2\/\">N\u00e4chste &raquo;<\/a>\t\t<\/div>\n\t\t\t\t\t<\/div> <!-- end .ae-outer-wrapper -->\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Was Sie jetzt \u00fcber die neue Google-Suche wissen m\u00fcssen \u2013 und wie Sie Ihre Strategie anpassen sollten<\/p>\n","protected":false},"author":1,"featured_media":3150,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"academy":[75],"branchen":[],"themen":[28,35],"ziele":[],"class_list":["post-3148","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","academy-level-1-anwendung-verstandnis","themen-know-how","themen-transparenz-reporting"],"acf":[],"yoast_head":"<!-- This site is optimized 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