{"id":3135,"date":"2025-04-11T11:17:25","date_gmt":"2025-04-11T11:17:25","guid":{"rendered":"https:\/\/easy-digital.marketing\/edm-akademie\/?p=3135"},"modified":"2025-04-23T13:31:31","modified_gmt":"2025-04-23T13:31:31","slug":"wenn-das-tracking-versagt-aber-ihre-kampagne-funktioniert","status":"publish","type":"post","link":"https:\/\/easy-digital.marketing\/edm\/wenn-das-tracking-versagt-aber-ihre-kampagne-funktioniert\/","title":{"rendered":"Wenn das Tracking versagt \u2013 aber Ihre Kampagne funktioniert"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3135\" class=\"elementor elementor-3135\" data-elementor-settings=\"{&quot;ha_cmc_init_switcher&quot;:&quot;no&quot;}\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"has_ae_slider elementor-element elementor-element-5719d49f e-con-full e-flex ae-bg-gallery-type-default e-con e-parent\" data-id=\"5719d49f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-55d38156 e-grid e-con-boxed ae-bg-gallery-type-default e-con e-child\" data-id=\"55d38156\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-d139ed1 e-con-full e-flex ae-bg-gallery-type-default e-con e-child\" data-id=\"d139ed1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9f3d571 elementor-widget__width-initial case-main-heading elementor-widget elementor-widget-global elementor-global-2749 elementor-widget-heading\" data-id=\"9f3d571\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Wenn das Tracking versagt \u2013 aber Ihre Kampagne funktioniert<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-33299839 elementor-hidden-widescreen elementor-hidden-desktop elementor-hidden-laptop elementor-widget elementor-widget-image\" data-id=\"33299839\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/easy-digital.marketing\/edm\/wp-content\/uploads\/2025\/04\/Tracking-GDPR-DSGVO-1024x683.jpg\" class=\"attachment-large size-large wp-image-3141\" alt=\"\" srcset=\"https:\/\/easy-digital.marketing\/edm\/wp-content\/uploads\/2025\/04\/Tracking-GDPR-DSGVO-1024x683.jpg 1024w, https:\/\/easy-digital.marketing\/edm\/wp-content\/uploads\/2025\/04\/Tracking-GDPR-DSGVO-300x200.jpg 300w, https:\/\/easy-digital.marketing\/edm\/wp-content\/uploads\/2025\/04\/Tracking-GDPR-DSGVO-768x512.jpg 768w, https:\/\/easy-digital.marketing\/edm\/wp-content\/uploads\/2025\/04\/Tracking-GDPR-DSGVO-1536x1024.jpg 1536w, https:\/\/easy-digital.marketing\/edm\/wp-content\/uploads\/2025\/04\/Tracking-GDPR-DSGVO-2048x1365.jpg 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-24210273 elementor-widget elementor-widget-text-editor\" data-id=\"24210273\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tDSGVO und Co. machen\u2019s komplizierter \u2013 aber nicht schlechter. So erkennen Sie echten Kampagnenerfolg, auch wenn die Analytics-Zahlen nicht mehr stimmen.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-191e336f e-con-full e-flex ae-bg-gallery-type-default e-con e-child\" data-id=\"191e336f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d21a294 elementor-widget elementor-widget-global elementor-global-2452 elementor-widget-shortcode\" data-id=\"d21a294\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><ul class=\"cases-terms\"><li><span>Know-how<\/span><\/li><li><span>Transparenz &amp; Reporting<\/span><\/li><\/ul><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d0d5128 elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"3d0d5128\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/easy-digital.marketing\/edm\/wp-content\/uploads\/2025\/04\/Tracking-GDPR-DSGVO-1024x683.jpg\" class=\"attachment-large size-large wp-image-3141\" alt=\"\" srcset=\"https:\/\/easy-digital.marketing\/edm\/wp-content\/uploads\/2025\/04\/Tracking-GDPR-DSGVO-1024x683.jpg 1024w, https:\/\/easy-digital.marketing\/edm\/wp-content\/uploads\/2025\/04\/Tracking-GDPR-DSGVO-300x200.jpg 300w, https:\/\/easy-digital.marketing\/edm\/wp-content\/uploads\/2025\/04\/Tracking-GDPR-DSGVO-768x512.jpg 768w, https:\/\/easy-digital.marketing\/edm\/wp-content\/uploads\/2025\/04\/Tracking-GDPR-DSGVO-1536x1024.jpg 1536w, https:\/\/easy-digital.marketing\/edm\/wp-content\/uploads\/2025\/04\/Tracking-GDPR-DSGVO-2048x1365.jpg 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-616bb0ad e-flex e-con-boxed ae-bg-gallery-type-default e-con e-parent\" data-id=\"616bb0ad\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-6af080e e-con-full e-flex ae-bg-gallery-type-default e-con e-child\" data-id=\"6af080e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-52ce1f7 elementor-widget elementor-widget-heading\" data-id=\"52ce1f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Wenn der Erfolg unsichtbar bleibt<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-52215163 elementor-widget elementor-widget-text-editor\" data-id=\"52215163\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Sie schalten Anzeigen auf Google, Facebook oder \u00fcber EDM Programmatic \u2013 und trotzdem zeigt Ihr Analytics-Tool: nichts. Wenige Klicks, kaum Besucher, pl\u00f6tzlich steigt der Anteil an \u00abDirect Traffic\u00bb.<\/p><p>Der erste Gedanke: <strong>\u00abDie Kampagne l\u00e4uft nicht.\u00bb<\/strong><\/p><p>Die Realit\u00e4t: <strong>Wahrscheinlich l\u00e4uft sie sehr gut \u2013 Sie sehen es nur nicht.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-33cdcfd elementor-widget elementor-widget-heading\" data-id=\"33cdcfd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Was auf den ersten Blick harmlos wirkt, kann schnell zu falschen Entscheidungen f\u00fchren: Budgets werden gek\u00fcrzt, Massnahmen gestoppt \u2013 obwohl die Kampagne funktioniert. Denn: Diese Zahlen erz\u00e4hlen nur einen Teil der Geschichte.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a38c88 elementor-widget elementor-widget-heading\" data-id=\"7a38c88\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Warum sehen Sie die Ergebnisse nicht?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62baa30 elementor-widget elementor-widget-text-editor\" data-id=\"62baa30\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Seit Einf\u00fchrung der DSGVO (EU) und des revidierten Datenschutzgesetzes (revDSG) in der Schweiz d\u00fcrfen Websites nur dann Tracking-Daten erfassen, wenn Nutzer aktiv zustimmen.<\/p><p>Was viele nicht wissen: Wird diese Zustimmung nicht gegeben \u2013 oder technisch nicht korrekt erfasst \u2013, dann fehlen die entsprechenden Daten in Google Analytics oder erscheinen unter neutralen Kategorien wie <strong>\u00abDirect\u00bb<\/strong> oder <strong>\u00abUnassigned\u00bb<\/strong>.<\/p><p>Die Folge:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5686ef29 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"5686ef29\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Zugriffe aus Facebook-, Google- oder EDM-Kampagnen tauchen nicht auf<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Der tats\u00e4chliche Werbeerfolg wird untersch\u00e4tzt<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Reports zeigen weniger als wirklich passiert<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-365edbb elementor-widget elementor-widget-heading\" data-id=\"365edbb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Das kann teuer werden<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2058224 elementor-widget elementor-widget-text-editor\" data-id=\"2058224\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tWenn die Zahlen im Reporting nicht stimmen, leidet die Entscheidungssicherheit. Oft wird das Budget vorschnell gek\u00fcrzt oder eine eigentlich erfolgreiche Kampagne gestoppt \u2013 einfach, weil der sichtbare Beweis fehlt. Dabei l\u00e4uft die Massnahme im Hintergrund gut \u2013 nur eben unter dem Radar Ihrer Statistik.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-61cfce8 elementor-widget elementor-widget-heading\" data-id=\"61cfce8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Was Sie tun k\u00f6nnen<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c5f5bcf elementor-widget elementor-widget-text-editor\" data-id=\"c5f5bcf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tSie m\u00fcssen kein Tracking-Profi sein \u2013 aber ein paar einfache Anpassungen helfen, auch ohne perfekte Datenlage bessere Entscheidungen zu treffen:\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f42a9ae elementor-widget elementor-widget-text-editor\" data-id=\"f42a9ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ol><li><strong>Kampagnen konsequent mit UTM-Parametern versehen.<\/strong> So erkennen Sie, woher Besuche kommen \u2013 selbst wenn die Analytics-Zuordnung versagt.<\/li><li><strong>Consent-Banner technisch korrekt einbinden.<\/strong> Vor allem bei GA4 ist wichtig, dass Tracking erst nach Einwilligung erfolgt \u2013 und dann auch funktioniert.<\/li><li><strong>Nicht nur Zahlen anschauen, sondern Ver\u00e4nderungen vergleichen.<\/strong> Wie entwickeln sich Formulareing\u00e4nge, Buchungen oder Downloads vor, w\u00e4hrend und nach der Kampagne?<\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6024377 elementor-widget elementor-widget-heading\" data-id=\"6024377\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Wirkung erkennt man auch ohne perfekte Statistik<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-937d5d3 elementor-widget elementor-widget-text-editor\" data-id=\"937d5d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Das Tracking kann ausfallen \u2013 Ihre Wirkung nicht. Wenn Sie mehr Anfragen, mehr Termine oder mehr Downloads erhalten, ist das ein klares Signal. Auch wenn es nicht im Report auftaucht. Wer seine Kampagne richtig einsch\u00e4tzen will, braucht mehr als ein paar Metriken \u2013 n\u00e4mlich den Blick aufs Ganze.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f71b27 elementor-widget elementor-widget-heading\" data-id=\"3f71b27\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Unser Tipp: Realit\u00e4t schl\u00e4gt Statistik<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f4d6c8 elementor-widget elementor-widget-text-editor\" data-id=\"2f4d6c8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tZ\u00e4hlen Sie nicht nur Klicks und Conversions. Z\u00e4hlen Sie das, was f\u00fcr Sie wirklich z\u00e4hlt:\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-909893d elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"909893d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">neue Kundenkontakte<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">direkte R\u00fcckmeldungen<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">mehr Bewegung im Vertrieb<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0671459 elementor-widget elementor-widget-text-editor\" data-id=\"0671459\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tDer sicherste Weg: Vergleichen Sie Ihre Resultate vor, w\u00e4hrend und nach der Kampagne \u2013 nicht nur in Analytics, sondern in Ihrem echten Alltag.\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a4abab9 elementor-widget elementor-widget-heading\" data-id=\"5a4abab9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">M\u00f6chten Sie mehr erfahren? Buchen Sie einen 15-min\u00fctigen Videoanruf. <b style=\"color:#5090EA\">Ganz einfach und unverbindlich.<\/b><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1824800 elementor-widget elementor-widget-global elementor-global-2332 elementor-widget-button\" data-id=\"1824800\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#popup-meeting\" id=\"popup-meeting\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M14 2H10C6.72077 2 5.08116 2 3.91891 2.81382C3.48891 3.1149 3.1149 3.48891 2.81382 3.91891C2 5.08116 2 6.72077 2 10C2 13.2792 2 14.9188 2.81382 16.0811C3.1149 16.5111 3.48891 16.8851 3.91891 17.1862C5.08116 18 6.72077 18 10 18H14C17.2792 18 18.9188 18 20.0811 17.1862C20.5111 16.8851 20.8851 16.5111 21.1862 16.0811C22 14.9188 22 13.2792 22 10C22 6.72077 22 5.08116 21.1862 3.91891C20.8851 3.48891 20.5111 3.1149 20.0811 2.81382C18.9188 2 17.2792 2 14 2Z\" stroke=\"white\" stroke-width=\"1.5\" stroke-linecap=\"round\"><\/path><path d=\"M14.5 22L14.1845 21.5811C13.4733 20.6369 13.2969 19.1944 13.7468 18M9.5 22L9.8155 21.5811C10.5267 20.6369 10.7031 19.1944 10.2532 18\" stroke=\"white\" stroke-width=\"1.5\" stroke-linecap=\"round\"><\/path><path d=\"M7 22H17\" stroke=\"white\" stroke-width=\"1.5\" stroke-linecap=\"round\"><\/path><path d=\"M8 14C9.83846 11.4046 14.1188 11.263 16 14M14 8C14 9.10457 13.1046 10 12 10C10.8954 10 10 9.10457 10 8C10 6.89543 10.8954 6 12 6C13.1046 6 14 6.89543 14 8Z\" stroke=\"white\" stroke-width=\"1.5\" stroke-linecap=\"round\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Videoanruf vereinbaren<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-14b293ce e-flex e-con-boxed ae-bg-gallery-type-default e-con e-parent\" data-id=\"14b293ce\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-291813f4 elementor-widget elementor-widget-heading\" data-id=\"291813f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\"><b style=\"font-weight:600;color:#5090EA\">More<\/b> Cases<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f8e54be overlay-icon-animation-yes ae-grid-default overlay-h-pos-center overlay-v-pos-middle elementor-widget elementor-widget-ae-post-blocks-adv\" data-id=\"5f8e54be\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;grid_columns&quot;:4,&quot;grid_pagination_scroll_top_offset&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;grid_pagination_scroll_top_offset_widescreen&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;grid_pagination_scroll_top_offset_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;grid_pagination_scroll_top_offset_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;grid_pagination_scroll_top_offset_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;grid_columns_tablet&quot;:&quot;2&quot;,&quot;grid_columns_mobile&quot;:&quot;1&quot;}\" data-widget_type=\"ae-post-blocks-adv.grid\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"ae-post-overlay\">\n\t\t\t\t<div class=\"ae-post-overlay-wrapper\">\n\t\t\t\t\t<div class=\"ae-post-overlay-icon\">\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fa-sync\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M440.65 12.57l4 82.77A247.16 247.16 0 0 0 255.83 8C134.73 8 33.91 94.92 12.29 209.82A12 12 0 0 0 24.09 224h49.05a12 12 0 0 0 11.67-9.26 175.91 175.91 0 0 1 317-56.94l-101.46-4.86a12 12 0 0 0-12.57 12v47.41a12 12 0 0 0 12 12H500a12 12 0 0 0 12-12V12a12 12 0 0 0-12-12h-47.37a12 12 0 0 0-11.98 12.57zM255.83 432a175.61 175.61 0 0 1-146-77.8l101.8 4.87a12 12 0 0 0 12.57-12v-47.4a12 12 0 0 0-12-12H12a12 12 0 0 0-12 12V500a12 12 0 0 0 12 12h47.35a12 12 0 0 0 12-12.6l-4.15-82.57A247.17 247.17 0 0 0 255.83 504c121.11 0 221.93-86.92 243.55-201.82a12 12 0 0 0-11.8-14.18h-49.05a12 12 0 0 0-11.67 9.26A175.86 175.86 0 0 1 255.83 432z\"><\/path><\/svg>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"ae-post-overlay-text\">\n\t\t\t\t\t\tLoading...\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"ae-outer-wrapper ae-height-100\" data-source=\"post\" data-pid=\"3135\" data-wid=\"5f8e54be\" data-disable_scroll_on_ajax_load=\"no\" data-pagination_scroll_top_offset=\"0\" >\n\t\t\t\n\t\t<div class=\"ae-post-collection\" >\n\t\t\t\n\t\t<article class=\"ae-post-item ae-post-item-5f8e54be\" >\n\t\t\t<div class=\"ae-post-item-inner\">\n\t\t\t\t\t\t\t\t<div class=\"ae_data elementor elementor-240\">\n\t\t\t\t\t\t\t\t\t\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"240\" class=\"elementor elementor-240\" data-elementor-settings=\"{&quot;ha_cmc_init_switcher&quot;:&quot;no&quot;}\" data-elementor-post-type=\"ae_global_templates\">\n\t\t\t\t<div class=\"has_ae_slider elementor-element elementor-element-bcfec58 e-flex e-con-boxed ae-bg-gallery-type-default e-con e-parent\" data-id=\"bcfec58\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bbabe66 elementor-widget elementor-widget-image\" data-id=\"bbabe66\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/easy-digital.marketing\/edm\/praxisbeispiel-programmatic-advertising-fur-ein-kmu-reiseburo\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/easy-digital.marketing\/edm\/wp-content\/uploads\/2025\/02\/ACADEMY-KMU-Reiseburos-vs.-Plattformen-\u2013-Anwendungsbeispiel-.jpeg\" title=\"Screenshot\" alt=\"Screenshot\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-543d955 post-item-title elementor-widget elementor-widget-heading\" data-id=\"543d955\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/easy-digital.marketing\/edm\/praxisbeispiel-programmatic-advertising-fur-ein-kmu-reiseburo\/\">Praxisbeispiel Programmatic Advertising f\u00fcr ein KMU-Reiseb\u00fcro<\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1eaded9 cases-item-excerpt elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"1eaded9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tMehr Sichtbarkeit und Buchungen f\u00fcr nachhaltige Abenteuerreisen in Tansania....\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f8de923 elementor-position-inline-end elementor-mobile-position-inline-end elementor-view-default elementor-widget elementor-widget-icon-box\" data-id=\"f8de923\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<a href=\"https:\/\/easy-digital.marketing\/edm\/praxisbeispiel-programmatic-advertising-fur-ein-kmu-reiseburo\/\" class=\"elementor-icon\" tabindex=\"-1\" aria-label=\"Weiterlesen\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"16\" viewBox=\"0 0 16 16\" fill=\"none\"><path d=\"M3.33398 12.6663L12.6673 3.33301\" stroke=\"#5090EA\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><path d=\"M7.33398 3.33301H12.6673V8.66634\" stroke=\"#5090EA\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><\/svg>\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<a href=\"https:\/\/easy-digital.marketing\/edm\/praxisbeispiel-programmatic-advertising-fur-ein-kmu-reiseburo\/\" >\n\t\t\t\t\t\t\tWeiterlesen\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/article>\n\n\t\t\n\t\t<article class=\"ae-post-item ae-post-item-5f8e54be\" >\n\t\t\t<div class=\"ae-post-item-inner\">\n\t\t\t\t\t\t\t\t<div class=\"ae_data elementor elementor-240\">\n\t\t\t\t\t\t\t\t\t\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"240\" class=\"elementor elementor-240\" data-elementor-settings=\"{&quot;ha_cmc_init_switcher&quot;:&quot;no&quot;}\" data-elementor-post-type=\"ae_global_templates\">\n\t\t\t\t<div class=\"has_ae_slider elementor-element elementor-element-bcfec58 e-flex e-con-boxed ae-bg-gallery-type-default e-con e-parent\" data-id=\"bcfec58\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bbabe66 elementor-widget elementor-widget-image\" data-id=\"bbabe66\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/easy-digital.marketing\/edm\/world-of-mountains-untergruppenbach-deutschland\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/easy-digital.marketing\/edm\/wp-content\/uploads\/2025\/02\/wom-scaled.jpg\" title=\"Screenshot\" alt=\"Screenshot\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-543d955 post-item-title elementor-widget elementor-widget-heading\" data-id=\"543d955\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/easy-digital.marketing\/edm\/world-of-mountains-untergruppenbach-deutschland\/\">Success Story: World of Mountains, Untergruppenbach, Deutschland<\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1eaded9 cases-item-excerpt elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"1eaded9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t260% mehr Buchungsanfragen: Erfolgreiche Markenpositionierung f\u00fcr einen Spezialreiseveranstalter...\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f8de923 elementor-position-inline-end elementor-mobile-position-inline-end elementor-view-default elementor-widget elementor-widget-icon-box\" data-id=\"f8de923\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<a href=\"https:\/\/easy-digital.marketing\/edm\/world-of-mountains-untergruppenbach-deutschland\/\" class=\"elementor-icon\" tabindex=\"-1\" aria-label=\"Weiterlesen\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"16\" viewBox=\"0 0 16 16\" fill=\"none\"><path d=\"M3.33398 12.6663L12.6673 3.33301\" stroke=\"#5090EA\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><path d=\"M7.33398 3.33301H12.6673V8.66634\" stroke=\"#5090EA\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><\/svg>\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<a href=\"https:\/\/easy-digital.marketing\/edm\/world-of-mountains-untergruppenbach-deutschland\/\" >\n\t\t\t\t\t\t\tWeiterlesen\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/article>\n\n\t\t\n\t\t<article class=\"ae-post-item ae-post-item-5f8e54be\" >\n\t\t\t<div class=\"ae-post-item-inner\">\n\t\t\t\t\t\t\t\t<div class=\"ae_data elementor elementor-240\">\n\t\t\t\t\t\t\t\t\t\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"240\" class=\"elementor elementor-240\" data-elementor-settings=\"{&quot;ha_cmc_init_switcher&quot;:&quot;no&quot;}\" data-elementor-post-type=\"ae_global_templates\">\n\t\t\t\t<div class=\"has_ae_slider elementor-element elementor-element-bcfec58 e-flex e-con-boxed ae-bg-gallery-type-default e-con e-parent\" data-id=\"bcfec58\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bbabe66 elementor-widget elementor-widget-image\" data-id=\"bbabe66\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/easy-digital.marketing\/edm\/kmu-reiseburos-vs-plattformen\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/easy-digital.marketing\/edm\/wp-content\/uploads\/2025\/01\/image2-2-314x216.png\" title=\"image2-2\" alt=\"image2-2\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-543d955 post-item-title elementor-widget elementor-widget-heading\" data-id=\"543d955\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/easy-digital.marketing\/edm\/kmu-reiseburos-vs-plattformen\/\">David gegen Goliath: Wie OTAs kleinen Reiseb\u00fcros die Kunden wegnehmen.<\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1eaded9 cases-item-excerpt elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"1eaded9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tUnd was man von der Hotelbranche lernen sollte....\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f8de923 elementor-position-inline-end elementor-mobile-position-inline-end elementor-view-default elementor-widget elementor-widget-icon-box\" data-id=\"f8de923\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<a href=\"https:\/\/easy-digital.marketing\/edm\/kmu-reiseburos-vs-plattformen\/\" class=\"elementor-icon\" tabindex=\"-1\" aria-label=\"Weiterlesen\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"16\" viewBox=\"0 0 16 16\" fill=\"none\"><path d=\"M3.33398 12.6663L12.6673 3.33301\" stroke=\"#5090EA\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><path d=\"M7.33398 3.33301H12.6673V8.66634\" stroke=\"#5090EA\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><\/svg>\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<a href=\"https:\/\/easy-digital.marketing\/edm\/kmu-reiseburos-vs-plattformen\/\" >\n\t\t\t\t\t\t\tWeiterlesen\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/article>\n\n\t\t\n\t\t<article class=\"ae-post-item ae-post-item-5f8e54be\" >\n\t\t\t<div class=\"ae-post-item-inner\">\n\t\t\t\t\t\t\t\t<div class=\"ae_data elementor elementor-240\">\n\t\t\t\t\t\t\t\t\t\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"240\" class=\"elementor elementor-240\" data-elementor-settings=\"{&quot;ha_cmc_init_switcher&quot;:&quot;no&quot;}\" data-elementor-post-type=\"ae_global_templates\">\n\t\t\t\t<div class=\"has_ae_slider elementor-element elementor-element-bcfec58 e-flex e-con-boxed ae-bg-gallery-type-default e-con e-parent\" data-id=\"bcfec58\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bbabe66 elementor-widget elementor-widget-image\" data-id=\"bbabe66\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/easy-digital.marketing\/edm\/travelzone-spreitenbach-schweiz\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/easy-digital.marketing\/edm\/wp-content\/uploads\/2024\/12\/travel-zone-314x216.jpg\" title=\"Screenshot\" alt=\"Screenshot\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-543d955 post-item-title elementor-widget elementor-widget-heading\" data-id=\"543d955\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/easy-digital.marketing\/edm\/travelzone-spreitenbach-schweiz\/\">Success Story: TRAVELZONE, Spreitenbach Schweiz<\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1eaded9 cases-item-excerpt elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"1eaded9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tExklusive Golfreisen: Neue Zielgruppen f\u00fcr ein Premium-Erlebnis...\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f8de923 elementor-position-inline-end elementor-mobile-position-inline-end elementor-view-default elementor-widget elementor-widget-icon-box\" data-id=\"f8de923\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<a href=\"https:\/\/easy-digital.marketing\/edm\/travelzone-spreitenbach-schweiz\/\" class=\"elementor-icon\" tabindex=\"-1\" aria-label=\"Weiterlesen\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"16\" viewBox=\"0 0 16 16\" fill=\"none\"><path d=\"M3.33398 12.6663L12.6673 3.33301\" stroke=\"#5090EA\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><path d=\"M7.33398 3.33301H12.6673V8.66634\" stroke=\"#5090EA\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><\/svg>\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<a href=\"https:\/\/easy-digital.marketing\/edm\/travelzone-spreitenbach-schweiz\/\" >\n\t\t\t\t\t\t\tWeiterlesen\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/article>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"ae-pagination-wrapper\">\n\t\t\t<span data-ae-page-id='1' aria-current='page' class='page-numbers current'>1<\/span>\n<a data-ae-page-id='2' class='page-numbers' href='https:\/\/easy-digital.marketing\/edm\/wp-json\/wp\/v2\/posts\/3135\/page\/2\/'>2<\/a>\n<a data-ae-page-id=\"2\" class=\"next page-numbers\" href=\"https:\/\/easy-digital.marketing\/edm\/wp-json\/wp\/v2\/posts\/3135\/page\/2\/\">N\u00e4chste &raquo;<\/a>\t\t<\/div>\n\t\t\t\t\t<\/div> <!-- end .ae-outer-wrapper -->\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>DSGVO und Co. machen\u2019s komplizierter \u2013 aber nicht schlechter. So erkennen Sie echten Kampagnenerfolg, auch wenn die Analytics-Zahlen nicht mehr stimmen.<\/p>\n","protected":false},"author":1,"featured_media":3141,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"academy":[],"branchen":[],"themen":[28,35],"ziele":[],"class_list":["post-3135","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","themen-know-how","themen-transparenz-reporting"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Wenn das Tracking versagt \u2013 aber Ihre Kampagne funktioniert - Easy Digital Marketing<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Wenn das Tracking versagt \u2013 aber Ihre Kampagne funktioniert\" \/>\n<meta property=\"og:description\" content=\"DSGVO und Co. machen\u2019s komplizierter \u2013 aber nicht schlechter. 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