{"id":2708,"date":"2025-02-12T15:58:48","date_gmt":"2025-02-12T15:58:48","guid":{"rendered":"https:\/\/easy-digital.marketing\/edm-akademie\/?p=2708"},"modified":"2025-04-01T08:45:06","modified_gmt":"2025-04-01T08:45:06","slug":"praxisbeispiel-programmatic-advertising-fur-ein-kmu-reiseburo","status":"publish","type":"post","link":"https:\/\/easy-digital.marketing\/edm\/praxisbeispiel-programmatic-advertising-fur-ein-kmu-reiseburo\/","title":{"rendered":"Praxisbeispiel Programmatic Advertising f\u00fcr ein KMU-Reiseb\u00fcro"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2708\" class=\"elementor elementor-2708\" data-elementor-settings=\"{&quot;ha_cmc_init_switcher&quot;:&quot;no&quot;}\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"has_ae_slider elementor-element elementor-element-5719d49f e-con-full e-flex ae-bg-gallery-type-default e-con e-parent\" data-id=\"5719d49f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-55d38156 e-grid e-con-boxed ae-bg-gallery-type-default e-con e-child\" data-id=\"55d38156\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-d139ed1 e-con-full e-flex ae-bg-gallery-type-default e-con e-child\" data-id=\"d139ed1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6160fee elementor-widget__width-initial case-main-heading elementor-widget elementor-widget-global elementor-global-2749 elementor-widget-heading\" data-id=\"6160fee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Praxisbeispiel Programmatic Advertising f\u00fcr ein KMU-Reiseb\u00fcro<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-33299839 elementor-hidden-widescreen elementor-hidden-desktop elementor-hidden-laptop elementor-widget elementor-widget-image\" data-id=\"33299839\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"472\" src=\"https:\/\/easy-digital.marketing\/edm\/wp-content\/uploads\/2025\/02\/ACADEMY-KMU-Reiseburos-vs.-Plattformen-\u2013-Anwendungsbeispiel--1024x604.jpeg\" class=\"attachment-large size-large wp-image-2711\" alt=\"\" srcset=\"https:\/\/easy-digital.marketing\/edm\/wp-content\/uploads\/2025\/02\/ACADEMY-KMU-Reiseburos-vs.-Plattformen-\u2013-Anwendungsbeispiel--1024x604.jpeg 1024w, https:\/\/easy-digital.marketing\/edm\/wp-content\/uploads\/2025\/02\/ACADEMY-KMU-Reiseburos-vs.-Plattformen-\u2013-Anwendungsbeispiel--300x177.jpeg 300w, https:\/\/easy-digital.marketing\/edm\/wp-content\/uploads\/2025\/02\/ACADEMY-KMU-Reiseburos-vs.-Plattformen-\u2013-Anwendungsbeispiel--768x453.jpeg 768w, https:\/\/easy-digital.marketing\/edm\/wp-content\/uploads\/2025\/02\/ACADEMY-KMU-Reiseburos-vs.-Plattformen-\u2013-Anwendungsbeispiel--1536x906.jpeg 1536w, https:\/\/easy-digital.marketing\/edm\/wp-content\/uploads\/2025\/02\/ACADEMY-KMU-Reiseburos-vs.-Plattformen-\u2013-Anwendungsbeispiel--2048x1208.jpeg 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-24210273 elementor-widget elementor-widget-text-editor\" data-id=\"24210273\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tMehr Sichtbarkeit und Buchungen f\u00fcr nachhaltige Abenteuerreisen in Tansania.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-191e336f e-con-full e-flex ae-bg-gallery-type-default e-con e-child\" data-id=\"191e336f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d21a294 elementor-widget elementor-widget-global elementor-global-2452 elementor-widget-shortcode\" data-id=\"d21a294\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><ul class=\"cases-terms\"><li><span>Reisebranche &amp; Tourismus<\/span><\/li><li><span>Awareness &amp; Reichweite<\/span><\/li><li><span>Know-how<\/span><\/li><li><span>Programmatic Advertising<\/span><\/li><\/ul><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d0d5128 elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"3d0d5128\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"472\" src=\"https:\/\/easy-digital.marketing\/edm\/wp-content\/uploads\/2025\/02\/ACADEMY-KMU-Reiseburos-vs.-Plattformen-\u2013-Anwendungsbeispiel--1024x604.jpeg\" class=\"attachment-large size-large wp-image-2711\" alt=\"\" srcset=\"https:\/\/easy-digital.marketing\/edm\/wp-content\/uploads\/2025\/02\/ACADEMY-KMU-Reiseburos-vs.-Plattformen-\u2013-Anwendungsbeispiel--1024x604.jpeg 1024w, https:\/\/easy-digital.marketing\/edm\/wp-content\/uploads\/2025\/02\/ACADEMY-KMU-Reiseburos-vs.-Plattformen-\u2013-Anwendungsbeispiel--300x177.jpeg 300w, https:\/\/easy-digital.marketing\/edm\/wp-content\/uploads\/2025\/02\/ACADEMY-KMU-Reiseburos-vs.-Plattformen-\u2013-Anwendungsbeispiel--768x453.jpeg 768w, https:\/\/easy-digital.marketing\/edm\/wp-content\/uploads\/2025\/02\/ACADEMY-KMU-Reiseburos-vs.-Plattformen-\u2013-Anwendungsbeispiel--1536x906.jpeg 1536w, https:\/\/easy-digital.marketing\/edm\/wp-content\/uploads\/2025\/02\/ACADEMY-KMU-Reiseburos-vs.-Plattformen-\u2013-Anwendungsbeispiel--2048x1208.jpeg 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-616bb0ad e-flex e-con-boxed ae-bg-gallery-type-default e-con e-parent\" data-id=\"616bb0ad\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-6af080e e-con-full e-flex ae-bg-gallery-type-default e-con e-child\" data-id=\"6af080e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-52ce1f7 elementor-widget elementor-widget-heading\" data-id=\"52ce1f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ausgangslage:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-52215163 elementor-widget elementor-widget-text-editor\" data-id=\"52215163\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Das inhabergef\u00fchrte Reiseb\u00fcro <em>Individuelle Erlebnisse GmbH<\/em> in Z\u00fcrich bietet massgeschneiderte Abenteuer- und Kulturreisen an. Doch die Online-Sichtbarkeit wird zunehmend zur Herausforderung: Grosse Plattformen wie Tourlane und Expedia dominieren die Suchergebnisse, und das begrenzte Marketingbudget reicht nicht aus, um in denselben Kan\u00e4len mitzuhalten.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b641cd9 elementor-widget elementor-widget-heading\" data-id=\"b641cd9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ziel:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dbd64c6 elementor-widget elementor-widget-text-editor\" data-id=\"dbd64c6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Das Reiseb\u00fcro will gezielt Menschen erreichen, die an nachhaltigen Abenteuerreisen in Tansania interessiert sind.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5573311 elementor-widget elementor-widget-heading\" data-id=\"5573311\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Schritt 1: Kampagnen- und Zielgruppen-Einstellungen<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-51ac601 elementor-widget elementor-widget-text-editor\" data-id=\"51ac601\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Via EDM wird eine Programmatic-Kampagne gestartet, die gezielt potenzielle Kunden anspricht:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5686ef29 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"5686ef29\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>Interessen:<\/b> Abenteuer, Safaris, nachhaltiges Reisen<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>Standort:<\/b> Schweiz, mit Fokus auf Z\u00fcrich und Umgebung<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>Verhalten:<\/b> Personen, die nach \u201eSafari Tansania\u201c oder \u201ema\u00dfgeschneiderte Reisen Tansania\u201c gesucht haben oder \u00e4hnliche Inhalte konsumieren (z. B. Blogartikel \u00fcber nachhaltige Reisen).<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-365edbb elementor-widget elementor-widget-heading\" data-id=\"365edbb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Schritt 2: Erstellung der Anzeigen\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-94decb9 elementor-widget elementor-widget-text-editor\" data-id=\"94decb9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In der EDM-Plattform sind bereits professionelle HTML5-Templates f\u00fcr Display- und Videoanzeigen zur kostenlosen Nutzung hinterlegt. Alles, was das Reiseb\u00fcro ben\u00f6tigt, sind Bilder oder Videos und nat\u00fcrlich das eigene Logo. Diese Inhalte k\u00f6nnen einfach in die Vorlagen integriert werden. Hier zwei Beispiele, wie Sie mit einem Bild + Text + Logo Ihre professionellen HTML5-Banner-Anzeigen erstellen k\u00f6nnen:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-45c4e2c elementor-widget elementor-widget-image\" data-id=\"45c4e2c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/easy-digital.marketing\/edm-akademie\/wp-content\/uploads\/2025\/02\/ACADEMY-KMU-Reiseburos-vs.-Plattformen-\u2013-Anwendungsbeispiel-Safari.jpeg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Screenshot\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjcxNCwidXJsIjoiaHR0cHM6XC9cL2Vhc3ktZGlnaXRhbC5tYXJrZXRpbmdcL2VkbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNVwvMDJcL0FDQURFTVktS01VLVJlaXNlYnVyb3MtdnMuLVBsYXR0Zm9ybWVuLVx1MjAxMy1BbndlbmR1bmdzYmVpc3BpZWwtU2FmYXJpLmpwZWcifQ%3D%3D\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2040\" height=\"698\" src=\"https:\/\/easy-digital.marketing\/edm\/wp-content\/uploads\/2025\/02\/ACADEMY-KMU-Reiseburos-vs.-Plattformen-\u2013-Anwendungsbeispiel-Safari.jpeg\" class=\"attachment-full size-full wp-image-2714\" alt=\"\" srcset=\"https:\/\/easy-digital.marketing\/edm\/wp-content\/uploads\/2025\/02\/ACADEMY-KMU-Reiseburos-vs.-Plattformen-\u2013-Anwendungsbeispiel-Safari.jpeg 2040w, https:\/\/easy-digital.marketing\/edm\/wp-content\/uploads\/2025\/02\/ACADEMY-KMU-Reiseburos-vs.-Plattformen-\u2013-Anwendungsbeispiel-Safari-300x103.jpeg 300w, https:\/\/easy-digital.marketing\/edm\/wp-content\/uploads\/2025\/02\/ACADEMY-KMU-Reiseburos-vs.-Plattformen-\u2013-Anwendungsbeispiel-Safari-1024x350.jpeg 1024w, https:\/\/easy-digital.marketing\/edm\/wp-content\/uploads\/2025\/02\/ACADEMY-KMU-Reiseburos-vs.-Plattformen-\u2013-Anwendungsbeispiel-Safari-768x263.jpeg 768w, https:\/\/easy-digital.marketing\/edm\/wp-content\/uploads\/2025\/02\/ACADEMY-KMU-Reiseburos-vs.-Plattformen-\u2013-Anwendungsbeispiel-Safari-1536x526.jpeg 1536w\" sizes=\"(max-width: 2040px) 100vw, 2040px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6024377 elementor-widget elementor-widget-heading\" data-id=\"6024377\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Schritt 3: Qualit\u00e4tskontrolle vor dem Start <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9cfea74 elementor-widget elementor-widget-text-editor\" data-id=\"9cfea74\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Bevor die Kampagne live geht, \u00fcberpr\u00fcft das EDM-Team alle Anzeigen hinsichtlich Kampagneneinstellungen, Zielgruppen-Targeting sowie textlicher und visueller Gestaltung. So wird sichergestellt, da\u00df die Anzeigen optimal ausgerichtet sind und eine hohe Performance erzielen.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c4e35c6 elementor-widget elementor-widget-heading\" data-id=\"c4e35c6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Schritt 4: Go-live \u2013 Automatisierte Ausspielung auf relevanten Plattformen<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b799e2c elementor-widget elementor-widget-text-editor\" data-id=\"b799e2c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Nach der finalen Freigabe \u00fcbernimmt <span style=\"text-decoration: underline;\"><a href=\"https:\/\/easy-digital.marketing\/edm-akademie\/kmu-reiseburos-vs-plattformen\/\" target=\"_blank\" rel=\"noopener\">EDM Programmatic Advertising<\/a><\/span> \u2013 vollautomatisch, datenbasiert und in Echtzeit.<\/p><p>Keine Streuverluste mehr: Ihre Anzeige erscheint nur bei Nutzern, die bereits echtes Interesse an Safari-Reisen gezeigt haben \u2013 durch Suchen, Artikel oder Plattform-Besuche.<\/p><p>Wie funktioniert das? Statt wahllos Werbung auszuspielen, analysieren die Algorithmen kontinuierlich, wer sich aktiv mit Safari-Reisen oder Tansania-Touren besch\u00e4ftigt hat \u2013 nicht nur durch einzelne Klicks, sondern durch ihr gesamtes Online-Verhalten. Wer in den letzten Tagen Artikel \u00fcber Safaris gelesen, nach \u201eTansania Rundreise\u201c gesucht oder eine Buchungsplattform besucht hat, wird als potenzieller Kunde erkannt.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5cbe052 elementor-widget elementor-widget-heading\" data-id=\"5cbe052\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Wo erscheint Ihre Werbung?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0c5839d elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"0c5839d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>Nachrichtenportale:<\/b> SZ, NZZ, FAZ, BILD, Blick, TZ, Krone<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>Reiseblogs &amp; Lifestyle-Magazine:<\/b> Fokus auf Abenteuerreisen<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>Reisevergleichsseiten &amp; Buchungsplattformen:<\/b> HolidayCheck, TripAdvisor, Momondo<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>Thematische Foren &amp; Communities:<\/b> Reisebegeisterte, die sich aktiv informieren<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bfe3489 elementor-widget elementor-widget-text-editor\" data-id=\"bfe3489\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Das bedeutet: Ihre Werbung erscheint genau dann, wenn potenzielle Kunden aktiv online sind \u2013 auf den Seiten, die sie tats\u00e4chlich nutzen, und in einem Moment, in dem sie offen f\u00fcr Inspiration und Angebote sind. Statt wahlloser Platzierungen erreichen Sie gezielt Menschen mit echtem Interesse an Ihren Reisen.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-01a5fab elementor-widget elementor-widget-heading\" data-id=\"01a5fab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Schritt 5: Remarketing \u2013 Kunden gezielt zur\u00fcckholen<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e0d0512 elementor-widget elementor-widget-text-editor\" data-id=\"e0d0512\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Nicht jeder Besucher bucht sofort. Sobald gen\u00fcgend Daten und Nutzerprofile gesammelt wurden, kann eine gezielte Remarketing-Kampagne gestartet werden. Besucher, die sich f\u00fcr die Reise interessiert, aber noch nicht gebucht haben, erhalten personalisierte Anzeigen mit Botschaften wie: <em><strong>\u201cNoch unentschlossen? Wir bringen Sie auf Safari! Wer nach Tansania sucht, tr\u00e4umt von einem gro\u00dfen Abenteuer \u2013 und wir helfen, diesen Traum wahr werden zu lassen. Unsere ma\u00dfgeschneiderten Reisen warten auf Sie.\u201d<\/strong><\/em> So bleibt das Reiseb\u00fcro im Bewusstsein potenzieller Kunden, bis sie sich zur Buchung entscheiden.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f6270bc elementor-widget elementor-widget-heading\" data-id=\"f6270bc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">EDM bietet kleinen und mittleren Reiseb\u00fcros die M\u00f6glichkeit, sich gegen die Dominanz gro\u00dfer Plattformen zu behaupten.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b9af1c7 elementor-widget elementor-widget-text-editor\" data-id=\"b9af1c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Dank pr\u00e4zisem Programmatic Advertising konnte die Individuelle Erlebnisse GmbH die richtige Zielgruppe erreichen, ihre Markenbekanntheit steigern und direkte Buchungen generieren \u2013 ohne Abh\u00e4ngigkeit von OTAs.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a4abab9 elementor-widget elementor-widget-heading\" data-id=\"5a4abab9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">M\u00f6chten Sie mehr erfahren? Buchen Sie einen 15-min\u00fctigen Videoanruf. <b style=\"color:#5090EA\">Ganz einfach und unverbindlich.<\/b><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1824800 elementor-widget elementor-widget-global elementor-global-2332 elementor-widget-button\" data-id=\"1824800\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#popup-meeting\" id=\"popup-meeting\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M14 2H10C6.72077 2 5.08116 2 3.91891 2.81382C3.48891 3.1149 3.1149 3.48891 2.81382 3.91891C2 5.08116 2 6.72077 2 10C2 13.2792 2 14.9188 2.81382 16.0811C3.1149 16.5111 3.48891 16.8851 3.91891 17.1862C5.08116 18 6.72077 18 10 18H14C17.2792 18 18.9188 18 20.0811 17.1862C20.5111 16.8851 20.8851 16.5111 21.1862 16.0811C22 14.9188 22 13.2792 22 10C22 6.72077 22 5.08116 21.1862 3.91891C20.8851 3.48891 20.5111 3.1149 20.0811 2.81382C18.9188 2 17.2792 2 14 2Z\" stroke=\"white\" stroke-width=\"1.5\" stroke-linecap=\"round\"><\/path><path d=\"M14.5 22L14.1845 21.5811C13.4733 20.6369 13.2969 19.1944 13.7468 18M9.5 22L9.8155 21.5811C10.5267 20.6369 10.7031 19.1944 10.2532 18\" stroke=\"white\" stroke-width=\"1.5\" stroke-linecap=\"round\"><\/path><path d=\"M7 22H17\" stroke=\"white\" stroke-width=\"1.5\" stroke-linecap=\"round\"><\/path><path d=\"M8 14C9.83846 11.4046 14.1188 11.263 16 14M14 8C14 9.10457 13.1046 10 12 10C10.8954 10 10 9.10457 10 8C10 6.89543 10.8954 6 12 6C13.1046 6 14 6.89543 14 8Z\" stroke=\"white\" stroke-width=\"1.5\" stroke-linecap=\"round\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Videoanruf vereinbaren<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-14b293ce e-flex e-con-boxed ae-bg-gallery-type-default e-con e-parent\" data-id=\"14b293ce\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-291813f4 elementor-widget elementor-widget-heading\" data-id=\"291813f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\"><b style=\"font-weight:600;color:#5090EA\">More<\/b> Cases<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f8e54be overlay-icon-animation-yes ae-grid-default overlay-h-pos-center overlay-v-pos-middle elementor-widget elementor-widget-ae-post-blocks-adv\" data-id=\"5f8e54be\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;grid_columns&quot;:4,&quot;grid_pagination_scroll_top_offset&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;grid_pagination_scroll_top_offset_widescreen&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;grid_pagination_scroll_top_offset_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;grid_pagination_scroll_top_offset_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;grid_pagination_scroll_top_offset_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;grid_columns_tablet&quot;:&quot;2&quot;,&quot;grid_columns_mobile&quot;:&quot;1&quot;}\" data-widget_type=\"ae-post-blocks-adv.grid\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"ae-post-overlay\">\n\t\t\t\t<div class=\"ae-post-overlay-wrapper\">\n\t\t\t\t\t<div class=\"ae-post-overlay-icon\">\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fa-sync\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M440.65 12.57l4 82.77A247.16 247.16 0 0 0 255.83 8C134.73 8 33.91 94.92 12.29 209.82A12 12 0 0 0 24.09 224h49.05a12 12 0 0 0 11.67-9.26 175.91 175.91 0 0 1 317-56.94l-101.46-4.86a12 12 0 0 0-12.57 12v47.41a12 12 0 0 0 12 12H500a12 12 0 0 0 12-12V12a12 12 0 0 0-12-12h-47.37a12 12 0 0 0-11.98 12.57zM255.83 432a175.61 175.61 0 0 1-146-77.8l101.8 4.87a12 12 0 0 0 12.57-12v-47.4a12 12 0 0 0-12-12H12a12 12 0 0 0-12 12V500a12 12 0 0 0 12 12h47.35a12 12 0 0 0 12-12.6l-4.15-82.57A247.17 247.17 0 0 0 255.83 504c121.11 0 221.93-86.92 243.55-201.82a12 12 0 0 0-11.8-14.18h-49.05a12 12 0 0 0-11.67 9.26A175.86 175.86 0 0 1 255.83 432z\"><\/path><\/svg>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"ae-post-overlay-text\">\n\t\t\t\t\t\tLoading...\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"ae-outer-wrapper ae-height-100\" data-source=\"post\" data-pid=\"2708\" data-wid=\"5f8e54be\" data-disable_scroll_on_ajax_load=\"no\" data-pagination_scroll_top_offset=\"0\" >\n\t\t\t\n\t\t<div class=\"ae-post-collection\" >\n\t\t\t\n\t\t<article class=\"ae-post-item ae-post-item-5f8e54be\" >\n\t\t\t<div class=\"ae-post-item-inner\">\n\t\t\t\t\t\t\t\t<div class=\"ae_data elementor elementor-240\">\n\t\t\t\t\t\t\t\t\t\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"240\" class=\"elementor elementor-240\" data-elementor-settings=\"{&quot;ha_cmc_init_switcher&quot;:&quot;no&quot;}\" data-elementor-post-type=\"ae_global_templates\">\n\t\t\t\t<div class=\"has_ae_slider elementor-element elementor-element-bcfec58 e-flex e-con-boxed ae-bg-gallery-type-default e-con e-parent\" data-id=\"bcfec58\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bbabe66 elementor-widget elementor-widget-image\" data-id=\"bbabe66\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/easy-digital.marketing\/edm\/liefere-nod-lafere-garagisten-brauchen-keine-theorie-sondern-eine-losung\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/easy-digital.marketing\/edm\/wp-content\/uploads\/2025\/08\/EDM-Automotive-Templates.png\" title=\"EDM Automotive-Templates\" alt=\"EDM Automotive-Templates\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-543d955 post-item-title elementor-widget elementor-widget-heading\" data-id=\"543d955\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/easy-digital.marketing\/edm\/liefere-nod-lafere-garagisten-brauchen-keine-theorie-sondern-eine-losung\/\">Liefere, n\u00f6d lafere \u2013 Garagisten brauchen keine Theorie, sondern eine L\u00f6sung<\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1eaded9 cases-item-excerpt elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"1eaded9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tWie Garagisten mit wenigen Klicks auf Blick, NZZ &amp; Co...\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f8de923 elementor-position-inline-end elementor-mobile-position-inline-end elementor-view-default elementor-widget elementor-widget-icon-box\" data-id=\"f8de923\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<a href=\"https:\/\/easy-digital.marketing\/edm\/liefere-nod-lafere-garagisten-brauchen-keine-theorie-sondern-eine-losung\/\" class=\"elementor-icon\" tabindex=\"-1\" aria-label=\"Weiterlesen\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"16\" viewBox=\"0 0 16 16\" fill=\"none\"><path d=\"M3.33398 12.6663L12.6673 3.33301\" stroke=\"#5090EA\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><path d=\"M7.33398 3.33301H12.6673V8.66634\" stroke=\"#5090EA\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><\/svg>\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<a href=\"https:\/\/easy-digital.marketing\/edm\/liefere-nod-lafere-garagisten-brauchen-keine-theorie-sondern-eine-losung\/\" >\n\t\t\t\t\t\t\tWeiterlesen\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/article>\n\n\t\t\n\t\t<article class=\"ae-post-item ae-post-item-5f8e54be\" >\n\t\t\t<div class=\"ae-post-item-inner\">\n\t\t\t\t\t\t\t\t<div class=\"ae_data elementor elementor-240\">\n\t\t\t\t\t\t\t\t\t\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"240\" class=\"elementor elementor-240\" data-elementor-settings=\"{&quot;ha_cmc_init_switcher&quot;:&quot;no&quot;}\" data-elementor-post-type=\"ae_global_templates\">\n\t\t\t\t<div class=\"has_ae_slider elementor-element elementor-element-bcfec58 e-flex e-con-boxed ae-bg-gallery-type-default e-con e-parent\" data-id=\"bcfec58\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bbabe66 elementor-widget elementor-widget-image\" data-id=\"bbabe66\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/easy-digital.marketing\/edm\/warum-kompliziert-wenns-auch-einfach-geht\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/easy-digital.marketing\/edm\/wp-content\/uploads\/2025\/06\/Onlinewerbung-KMU-scaled.jpg\" title=\"Young worried businessman\" alt=\"Young worried businessman\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-543d955 post-item-title elementor-widget elementor-widget-heading\" data-id=\"543d955\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/easy-digital.marketing\/edm\/warum-kompliziert-wenns-auch-einfach-geht\/\">Warum kompliziert, wenn\u2019s auch einfach geht?<\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1eaded9 cases-item-excerpt elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"1eaded9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tOnlinewerbung f\u00fcr KMU in 15 Minuten erkl\u00e4rt...\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f8de923 elementor-position-inline-end elementor-mobile-position-inline-end elementor-view-default elementor-widget elementor-widget-icon-box\" data-id=\"f8de923\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<a href=\"https:\/\/easy-digital.marketing\/edm\/warum-kompliziert-wenns-auch-einfach-geht\/\" class=\"elementor-icon\" tabindex=\"-1\" aria-label=\"Weiterlesen\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"16\" viewBox=\"0 0 16 16\" fill=\"none\"><path d=\"M3.33398 12.6663L12.6673 3.33301\" stroke=\"#5090EA\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><path d=\"M7.33398 3.33301H12.6673V8.66634\" stroke=\"#5090EA\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><\/svg>\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<a href=\"https:\/\/easy-digital.marketing\/edm\/warum-kompliziert-wenns-auch-einfach-geht\/\" >\n\t\t\t\t\t\t\tWeiterlesen\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/article>\n\n\t\t\n\t\t<article class=\"ae-post-item ae-post-item-5f8e54be\" >\n\t\t\t<div class=\"ae-post-item-inner\">\n\t\t\t\t\t\t\t\t<div class=\"ae_data elementor elementor-240\">\n\t\t\t\t\t\t\t\t\t\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"240\" class=\"elementor elementor-240\" data-elementor-settings=\"{&quot;ha_cmc_init_switcher&quot;:&quot;no&quot;}\" data-elementor-post-type=\"ae_global_templates\">\n\t\t\t\t<div class=\"has_ae_slider elementor-element elementor-element-bcfec58 e-flex e-con-boxed ae-bg-gallery-type-default e-con e-parent\" data-id=\"bcfec58\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bbabe66 elementor-widget elementor-widget-image\" data-id=\"bbabe66\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/easy-digital.marketing\/edm\/warum-sehe-ich-in-zurich-plotzlich-italienische-werbung\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/easy-digital.marketing\/edm\/wp-content\/uploads\/2025\/06\/Warum-sehe-ich-in-Zurich-plotzlich-italienische-Werbung-scaled.jpg\" title=\"Close up of man use smartphone texting online\" alt=\"Crop close up of man hold modern smartphone gadget look at screen text or message online. Caucasian male use cellphone browse surf wireless internet on device. Communication, technology concept.\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-543d955 post-item-title elementor-widget elementor-widget-heading\" data-id=\"543d955\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/easy-digital.marketing\/edm\/warum-sehe-ich-in-zurich-plotzlich-italienische-werbung\/\">Warum sehe ich in Z\u00fcrich pl\u00f6tzlich italienische Werbung?<\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1eaded9 cases-item-excerpt elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"1eaded9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tDas Problem ist nicht die Technik. Es ist die Planung....\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f8de923 elementor-position-inline-end elementor-mobile-position-inline-end elementor-view-default elementor-widget elementor-widget-icon-box\" data-id=\"f8de923\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<a href=\"https:\/\/easy-digital.marketing\/edm\/warum-sehe-ich-in-zurich-plotzlich-italienische-werbung\/\" class=\"elementor-icon\" tabindex=\"-1\" aria-label=\"Weiterlesen\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"16\" viewBox=\"0 0 16 16\" fill=\"none\"><path d=\"M3.33398 12.6663L12.6673 3.33301\" stroke=\"#5090EA\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><path d=\"M7.33398 3.33301H12.6673V8.66634\" stroke=\"#5090EA\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><\/svg>\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<a href=\"https:\/\/easy-digital.marketing\/edm\/warum-sehe-ich-in-zurich-plotzlich-italienische-werbung\/\" >\n\t\t\t\t\t\t\tWeiterlesen\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/article>\n\n\t\t\n\t\t<article class=\"ae-post-item ae-post-item-5f8e54be\" >\n\t\t\t<div class=\"ae-post-item-inner\">\n\t\t\t\t\t\t\t\t<div class=\"ae_data elementor elementor-240\">\n\t\t\t\t\t\t\t\t\t\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"240\" class=\"elementor elementor-240\" data-elementor-settings=\"{&quot;ha_cmc_init_switcher&quot;:&quot;no&quot;}\" data-elementor-post-type=\"ae_global_templates\">\n\t\t\t\t<div class=\"has_ae_slider elementor-element elementor-element-bcfec58 e-flex e-con-boxed ae-bg-gallery-type-default e-con e-parent\" data-id=\"bcfec58\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bbabe66 elementor-widget elementor-widget-image\" data-id=\"bbabe66\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/easy-digital.marketing\/edm\/die-5-grosten-irrtumer-uber-online-werbung-und-wie-sie-teure-fehler-vermeiden\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/easy-digital.marketing\/edm\/wp-content\/uploads\/2025\/06\/EDM-ACADEMY-\u2013-Die-5-grosten-Irrtumer-uber-Online-Werbung-scaled.jpg\" title=\"Side profile young anxious man sitting at table using working on a computer with megaphone poking out from a laptop screen\" alt=\"Side profile young anxious man sitting at table using working on a computer with megaphone poking out from a laptop screen\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-543d955 post-item-title elementor-widget elementor-widget-heading\" data-id=\"543d955\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/easy-digital.marketing\/edm\/die-5-grosten-irrtumer-uber-online-werbung-und-wie-sie-teure-fehler-vermeiden\/\">Die 5 gr\u00f6\u00dften Irrt\u00fcmer \u00fcber Online-Werbung \u2013 und wie Sie teure Fehler vermeiden<\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1eaded9 cases-item-excerpt elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"1eaded9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tEin Guide mit Klartext f\u00fcr KMU, die genug von leeren...\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f8de923 elementor-position-inline-end elementor-mobile-position-inline-end elementor-view-default elementor-widget elementor-widget-icon-box\" data-id=\"f8de923\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<a href=\"https:\/\/easy-digital.marketing\/edm\/die-5-grosten-irrtumer-uber-online-werbung-und-wie-sie-teure-fehler-vermeiden\/\" class=\"elementor-icon\" tabindex=\"-1\" aria-label=\"Weiterlesen\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"16\" viewBox=\"0 0 16 16\" fill=\"none\"><path d=\"M3.33398 12.6663L12.6673 3.33301\" stroke=\"#5090EA\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><path d=\"M7.33398 3.33301H12.6673V8.66634\" stroke=\"#5090EA\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><\/svg>\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<a href=\"https:\/\/easy-digital.marketing\/edm\/die-5-grosten-irrtumer-uber-online-werbung-und-wie-sie-teure-fehler-vermeiden\/\" >\n\t\t\t\t\t\t\tWeiterlesen\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/article>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"ae-pagination-wrapper\">\n\t\t\t<span data-ae-page-id='1' aria-current='page' class='page-numbers current'>1<\/span>\n<a data-ae-page-id='2' class='page-numbers' href='https:\/\/easy-digital.marketing\/edm\/wp-json\/wp\/v2\/posts\/2708\/page\/2\/'>2<\/a>\n<span class=\"page-numbers dots\">&hellip;<\/span>\n<a data-ae-page-id='5' class='page-numbers' href='https:\/\/easy-digital.marketing\/edm\/wp-json\/wp\/v2\/posts\/2708\/page\/5\/'>5<\/a>\n<a data-ae-page-id=\"2\" class=\"next page-numbers\" href=\"https:\/\/easy-digital.marketing\/edm\/wp-json\/wp\/v2\/posts\/2708\/page\/2\/\">N\u00e4chste &raquo;<\/a>\t\t<\/div>\n\t\t\t\t\t<\/div> <!-- end .ae-outer-wrapper -->\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Mehr Sichtbarkeit und Buchungen f\u00fcr nachhaltige Abenteuerreisen in Tansania.<\/p>\n","protected":false},"author":1,"featured_media":2711,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[68,64,69],"academy":[],"branchen":[55],"themen":[28,29],"ziele":[41],"class_list":["post-2708","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-programmatic-advertising","tag-tourismus","tag-travel","branchen-reisebranche-tourismus","themen-know-how","themen-programmatic-advertising","ziele-awareness-reichweite"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Praxisbeispiel Programmatic Advertising f\u00fcr ein KMU-Reiseb\u00fcro - Easy Digital Marketing<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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